B2B Marketing

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• Three Expert Tips for Boosting Your B2B Social-Media Outreach
  You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Web Content
• B2B Social Media: How Cisco Gets It Right Worldwide
  "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before ...
  B2B Marketing, Customer Engagement, Sales, Social Media
• How to Design a Profitable Lead-Nurturing Program Right Now
  In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With AudioChristina "CK" Kerley
  To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince ...
  B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing, Smartphones
• How to Attract an Audience for Your Virtual EventsJoerg Rathenberg
  Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. ...
  B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
• How to Create Safer Passwords: A Simple Formula
  As B2B sales teams scour the Web for prospects, signing in at countless sites and social communities to generate leads, the creation of secure yet memorable passwords takes on a ...
  B2B Marketing, Marketing Tips, Sales
• Best Day for B2B Ads? It Depends
  Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a ...
  B2B Marketing, Customer Behavior, PPC Campaigns, Research Summaries, Segmentation
• What Matters Most in B2B Selling? A Two-Question Quiz.
  "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post ...
  B2B Marketing, Email Campaigns, Sales
• Five Easy Ways to Gather Client Testimonials
  "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
  B2B Marketing, Marketing Tips, Sales, Testimonials
• The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010Ann Handley
  SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, ...
  B2B Marketing, High-Tech Marketing, Marketing Strategy, Social Business, Social Media
• How to Avoid Online Advertising's $1 Billion MistakeRussell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and ...
  Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Four Ways to Go B2B-Social on Twitter
  "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Twitter
• Leads: Quality or Quantity? Depends Where They Are in the Sales Cycle.
  As a marketer, you might have noticed a certain ebb and flow in the requests you get from your sales department. "At the beginning of the year when the funnel ...
  B2B Marketing, Collaboration, Lead Generation, Lead Quality
• Four B2B Marketing Engines to Fire Up Right Now
  In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for ...
  B2B Marketing, Content Marketing, Customer Relationships, Social Media
• Four Ways to Revive a Comatose B2B Blog
  Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
  B2B Marketing, Blogging, Sales, Writing
• How to Engage B2B Prospects on Twitter
  "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in ...
  B2B Marketing, Sales, Twitter
• Why Customers Want Your B2B Sales Process to Go Digital
  "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...
  B2B Marketing, Mobile Marketing, Sales
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• B2B Marketers Using Social Media to Boost Search
  As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals ...
  B2B Marketing, Referrals, Research Summaries, Search Engine Marketing, Social Media
• B2B Marketers to Boost Spending on Social Media, Digital
  B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next ...
  B2B Marketing, Digital Marketing, Forecasts, Research Summaries, Social Media