B2B Marketing

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• This Is Our List of Demands
  "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
  B2B Marketing, Customer Engagement, Sales, Writing
• B2B Search Is From Mars
  …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...
  B2B Marketing, Branding, Sales, Search Engine Marketing
• Mobile-ity
  "Make no mistake about it," says Christina "CK" Kerley at MarketingProfs, "mobile has arrived—and it's changing how (and where) business professionals communicate with one another and how (and why) they ...
  B2B Marketing, Mobile Marketing, Small Business
• There's No Free Lunch Here
  As B2B marketers continue to pinch pennies, a post last summer by Adam Blitzer at the B2B Marketing ROI blog deserves a second look. The question Blitzer addresses is this: ...
  B2B Marketing, Lead Generation, Sales
• LinkedIn: Time to Plug and Play
  The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  B2B Marketing, High-Tech Marketing, Keywords, LinkedIn, Sales
• I Prefer a Multiplex Relationship
  "It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They ...
  B2B Marketing, Customer Engagement, Customer Relationships
• There's No Quick Fix for That
  In a post at the Build a Sales Machine blog, Aaron Ross predicts that B2B boards and VPs of sales will repeat a "fatal mistake" in 2010. They'll assume this ...
  B2B Marketing, Lead Generation, Sales
• Shine Like the Star You Are
  As B2B companies vie for attention in a still-wary marketplace, one of the keys to profitability is differentiation. Take a moment to ask yourself: How does your company set itself ...
  B2B Marketing, Customer Experience, Sales
• Customer Acquisition Tops B2B Concerns
  During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest ...
  B2B Marketing, Customer Acquisition, Research Summaries
• I Wouldn't Do That if I Were You
  We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
  B2B Marketing, Marketing Tips, Sales
• Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your CustomersAndy Komack
  In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions ...
  B2B Marketing, Customer Loyalty, Keywords, SEO, Website Design
• Show Me That You Know Me
  "B2B marketing is harder than B2C marketing," says Kyle Flaherty at the Dance With Strangers blog. Why? Because "B2B marketing is really B2C2C2C2C2C marketing," he explains. On the surface, B2B marketing ...
  B2B Marketing, Marketing Strategy, Sales
• Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be AskingChristina "CK" Kerley
  In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities ...
  B2B Marketing, Customer Relationships, Mobile Marketing
• B2B Goes 007
  "While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post ...
  B2B Marketing, Sales, Social Media
• How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail EffortPete Savage
  With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality ...
  B2B Marketing, Brand Awareness, Case Studies, Direct Marketing, E-Commerce
• Let's Move It, People!
  It's a question that haunts B2B product retailers when sales are down: "How do we move this excess inventory?" Cutting prices, offering two-for-one deals, or announcing blow-out sales to regular ...
  B2B Marketing, Creativity, Sales
• How Lead Management Pays Off
  B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.
  B2B Marketing, Customer Acquisition, Lead Generation, Research Summaries, Sales
• Put on a B2B Face
  It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can ...
  B2B Marketing, Facebook, Sales
• Media and Marketing M&A Surge in 2H09
  Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing ...
  B2B Marketing, High-Tech Marketing, Interactive Marketing, Mobile Marketing, Online Marketing, Research Summaries, Segmented Research Data
• Planning an Online B2B CommunityNancy Strauss
  B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon ...
  B2B Marketing, Case Studies, Collaboration, Community, Marketing Strategy, Social Media