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• Brands and Social Change: What Young People Want [Infographic]Laura Forer
  Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands ...
  B2C, Customer Behavior, Gen Z
• 22 Tips to Help Make Free Shipping Profitable [Infographic]Laura Forer
  Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
  B2C, Customer Behavior, Customer Experience, E-Commerce, Retail Marketing
• How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPEStacey Haas, Max Magni, Biljana Cvetanovski, Cathy Wu
  Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient ...
  B2C, Customer Engagement, Marketing Strategy, Promotions, Retail Marketing
• Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]Laura Forer
  Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you ...
  B2C, Google, Location-Based Marketing, Mobile Marketing, Retail Marketing, Search Engine Marketing
• How B2B and B2C Firms Approach Personalization DifferentlyAyaz Nanji
  B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.
  B2B Marketing, B2C, Marketing Strategy, Personalization, Research Summaries
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]Laura Forer
  Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on ...
  B2C, Customer Behavior, Retail Marketing, Technology
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• Are You an Empowered Marketer? Here's How You Can Be.
  Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
  B2C, Career Management, CRM, Marketing Strategy, Segmentation, Technology
• How Chatbots Can Help Your E-Commerce [Infographic]Laura Forer
  Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
  B2B Marketing, B2C, Customer Communications, Customer Engagement, Customer Service, E-Commerce, Marketing Strategy, Technology
• Social Video Marketing Tips for Small Businesses [Infographic]Laura Forer
  Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
  B2C, Content, Facebook, Instagram, Snapchat, Testimonials, Twitter, Videos, YouTube
• Content Marketing 2018: Final Call for Boarding [Infographic]Laura Forer
  As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Customer Communications, Marketing Budgets, Marketing Strategy
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]Laura Forer
  Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found ...
  B2C, Customer Evangelists, Marketing Strategy, Multichannel Marketing, Retail Marketing
• How to Perfect Your Retail 'Google My Business' Listing [Infographic]Laura Forer
  The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your ...
  B2C, Customer Experience, Google, Retail Marketing, Search Engine Marketing, User-Generated Content
• How Amazon Makes Its Money (And How Your Brand Can Make Money on Amazon, Too) [Infographic]Laura Forer
  Most of us use Amazon as consumers, but there might be a place for the website in your product sales strategy as well. Some 40% of product sales on Amazon ...
  B2C, Marketing Strategy, Retail Marketing
• What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry Feldman
  Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
  B2C, Customer Behavior, E-Commerce, Multichannel Marketing, Retail Marketing, Website Design, Websites
• The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]Laura Forer
  If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, ...
  B2C, Customer Behavior, Customer Experience, Customer Service, Retail Marketing
• Top Influencer Marketing Trends of 2017 [Infographic]Laura Forer
  The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.
  B2C, Brand Ambassadors, Brand Management, Influencer Marketing, Marketing Strategy