Big Data

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• Too Much of a Good Thing? Take Your Data From Overwhelming to UsefulDun & Bradstreet
  So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for ...
  Big Data, Data, Marketing Challenges, Technology
• The State of B2B Marketing Data Quality in 2018Ayaz Nanji
  B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun ...
  B2B Marketing, Big Data, Data, Research Summaries
• Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
  Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
  Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
• The Secret to More Effective Campaigns: A Data Management Platform
  Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look ...
  Big Data, Customer Engagement, Data, Segmentation, Technology
• Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]Laura Forer
  It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you ...
  Attribution Modeling, Big Data, Data, Marketing Strategy, Mobile Marketing, Social Media
• How Data Science Will Change the Marketing World as We Know It
  The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how ...
  Big Data, Career Management, Data
• Three Ways Marketers Can Use Both Data and Common SenseBrad Ptasienski
  Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.
  Big Data, Data, Web Analytics
• Are These Five Marketing Buzzwords and Concepts Overhyped?Ayaz Nanji
  Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.
  AI, Big Data, Marketing Strategy, Personalization, Research Summaries
• How to Use Data to Reach New and Existing Customers [Infographic]Laura Forer
  Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.
  Big Data, Data, Digital Marketing, Marketing Analytics, Technology
• The Incredible Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo.
  Big Data, Data, Research Summaries, Websites
• Eight Rules for Data-Driven MarketingAshley Stirrup
  From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article ...
  Big Data, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Research, ROI
• Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura Forer
  Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
  Big Data, Data, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Social Media
• The Nitty-Gritty of Dirty Data [Infographic]Laura Forer
  Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to ...
  Big Data, Data, Segmentation
• Big Data: From Buzzword to Business Benefits [Infographic]Laura Forer
  "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your ...
  Big Data, Data, Management, Marketing Analytics, Marketing Challenges, Marketing Planning, Marketing Strategy
• Four Steps for Driving Customer Loyalty With Data SciencePauline Brown
  To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.
  Big Data, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Demographics, Personas, Segmentation
• How Marketers Can Use Technology to Excel at Personalization [Infographic]Laura Forer
  New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
  Big Data, Customer Experience, Customer Loyalty, Customer Relationships, Email, Email Marketing, Marketing Strategy, Personalization, Targeting, Technology
• The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]Laura Forer
  The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for ...
  Big Data, Customer Behavior, High-Tech Marketing, Internet of Things, Technology
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• Your 2017 Marketing To-Do List [Infographic]Laura Forer
  Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
  Big Data, Content, Content Marketing, Content Strategy, Customer Experience, Marketing Strategy, Technology
• Why You Need Data Wrangling If You Want Data-Driven MarketingJoe Scheuermann
  Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must ...
  Big Data, Customer Insight, Data, Internet of Things, Measurement, Metrics, Research