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Seven Online Marketing Activities You Can Start TodaySonja Jobson
Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
Blogging,
Blogging Strategy,
Content,
Content Marketing,
Corporate Blogging,
LinkedIn,
Social Media,
Twitter,
Video Blogs,
Web Content,
Websites
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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Google Authorship and Author Rank: Big for SEO in 2013 and BeyondHaris Bacic
This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work ...
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B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
B2B Marketing,
B2C,
Blogging,
Content Marketing,
Email,
Lead Generation,
Marketing Strategy,
Research Summaries,
Sales,
SEO,
Social Media
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Advertising,
Blogging,
Blogging Strategy,
Community,
Content,
Customer Engagement,
Customer Relationships,
Facebook,
Google+,
LinkedIn,
Marketing Budgets,
Research Summaries,
Social Media,
Social Networking,
Twitter,
YouTube
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A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
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Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
Advertising,
Blogging,
Customer Retention,
Email,
Lead Generation,
Marketing Strategy,
Mobile Marketing,
Research,
Research Summaries,
Small Business,
Social Media
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
Blog Comments,
Blogging,
Content,
Content Marketing,
Direct Marketing,
Inbound Marketing,
Lead Generation,
Marketing Strategy,
Sales,
SEO,
Social Media,
Strategy,
Web Content,
Web Copy,
Writing
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Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
Blogging,
Facebook,
Instagram,
LinkedIn,
Marketing Analytics,
Marketing Strategy,
Metrics,
Pinterest,
Research Summaries,
Twitter,
YouTube
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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 11, 12)Sid Smith
This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?
B2B Marketing,
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Customer Behavior,
Demographics,
High-Tech Marketing,
Inbound Marketing,
Lead Generation,
Lead Nurturing,
LinkedIn
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Five Tips for Post-Penguin Link-BuildingAnna Moseva
Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.
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17 Types of Content That Google Will Eat UpJeff Foster
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Blogging,
Brand Awareness,
Content,
Content Marketing,
Google,
Inbound Marketing,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Writing
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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)Sid Smith
This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"
B2B Marketing,
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Direct Marketing,
Inbound Marketing,
Lead Generation,
Lead Nurturing,
LinkedIn,
Marketing Automation,
Online Marketing,
Search Engine Marketing,
Social Media,
Social Networking,
Web Content
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How Often Should You Feed Your Content Marketing Programs?Pawan Deshpande
Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is ...
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World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
Blogging,
Customer Behavior,
Email,
Facebook,
Google+,
LinkedIn,
Research Summaries,
Social Media,
Social Networking,
Technology,
Twitter,
Websites,
YouTube
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What Not to Do With Your Online Presence in 2013Tara Banda
If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
Blogging,
Community,
Customer Engagement,
Google,
Local Marketing,
Mobile Marketing,
Search Engine Marketing,
SEO,
Social Media,
Testimonials,
Websites
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Back to the Blogging Basics [Slide Show]Christian Gulliksen
Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices.
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Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Maria Jarski
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
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Pew: Digital, Social Technologies Redefining Arts PromotionLenna Garibian
The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and ...
Blogging,
Customer Behavior,
Facebook,
Mobile Marketing,
Online Marketing,
Research Summaries,
Social Media,
Social Networking,
Technology,
Twitter,
Websites,
YouTube
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