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• Twitter Driving Most Online Conversations About Fortune Global 100 Brands
  On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
  Blogging, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Twitter, Word-of-Mouth, YouTube
• Fortune 500 CEOs Shun Social Media
  Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study ...
  Blogging, Corporate Blogging, Customer Behavior, Facebook, Google, Google+, Management, Research Summaries, Social Media, Twitter
• Six Steps to Attracting 1,000 Daily Blog VisitorsDanny Iny
  Is blogging useless nowadays? Not if you're blogging the right way. When done right, blogging can attract a huge pool of prospective customers. Learn how to go from 0 to ...
  Blogging, Blogging Strategy, Content, Websites
• How to Boost Your Blog's Readership
  Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
  Blogging, Blogging Strategy, Content, Content Marketing
• Three Steps to More Original Content for Your Website: Crowdsourcing MaturesDavid Bratvold
  Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains ...
  Blogging, Content, Content Marketing, Marketing Challenges, Marketing Operations, Marketing Strategy, Time Management, User-Generated Content
• Flashback Friday: Remembering the Beginning of BloggingVerónica Jarski
  Take a look back at MarketingProfs chief content officer Ann Handley's interview with Scott Rosenberg, author of Say Everything: How Blogging Began, What It's Becoming, and Why It Matters.
  Blogging, Content
• Brands Failing to Tap Potential of Social Media
  Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only ...
  Blogging, Content, Content Marketing, Customer Relationships, Facebook, Research Summaries, Social Media, Social Networking, Twitter, Voice of the Customer
• Top MBA Schools Taking to Social Media Channels
  Virtually all of the nation's top MBA schools are using popular social media channels to promote their programs and recruit students, according to a study by the Center for Marketing ...
  Blogging, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• How to Create a Successful Blog Editorial Strategy in Just Six StepsDebbie Williams
  What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps ...
  Blogging, Blogging Strategy, Content, Content Marketing, Websites, Writing
• Seven Ideas to Build a Better Blog [Infodoodle Slide Show]Verónica Jarski
  Inspired by the MarketingProfs University classes of Ginny Redish and Erika Napoletano, I doodled up a slide show of their key tips for online writing and blog-building.
  Blogging, Content
• Seven Tips for Using Social Media From the Good Shepherd Sisters of QuebecVerónica Jarski
  What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media ...
  Blogging, Content, Facebook, Social Media
• Four Keys to Blogging Like an Olympian [Slide Show]Christian Gulliksen
  Blogging sounds easy. But creating content that draws readers back—day after day, week after week—requires the disciplined focus of an elite athlete. Here are four tips for becoming an Olympic-caliber ...
  Blogging, Blogging Strategy
• B2B Social Marketing Growing, LinkedIn Top Channel
  Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by ...
  B2B Marketing, Blogging, Branding, Facebook, LinkedIn, Measurement, Research Summaries, Search Engine Marketing, Social Media, Twitter, YouTube
• Newbie Blogger Blunders to Avoid
  You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• Social Media Top Channel for Sharing Curated Content
  Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with ...
  Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership
• Software Companies Lead in Corporate Blogging
  Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have ...
  Blogging, Content, Corporate Blogging, Research Summaries, Social Media, Technology
• When a B2B Blog Posts and Nobody Comments, Does It Make a Sound?Aaron Schoenherr, John Corey
  For B2B, the ROI from social media isn't always so clear. Learn research findings about the social media use of one B2B segment—and four opportunities for B2B marketers to maximize ...
  B2B Marketing, Blogging, ROI, Social Media
• WOM, UGC Much More Trusted Than Email, Social Media, Advertising
  Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by ...
  Advertising, Blogging, Email Campaigns, Mobile Marketing, Research Summaries, User-Generated Content, Websites, Word-of-Mouth
• Five Ways to Permanently Defeat Writer's Block
  You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
  Blogging, Content, Content Marketing, Writing
• 'Generation C' Is the New Gen Y: Connected and Social
  Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video ...
  Blogging, Demographics, Hispanic Marketing, Mobile Marketing, Research Summaries, Smartphones, Social Networking, Videos