Blogging

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• Four Things Your Blog Must Do [Slide Show]Christian Gulliksen
  As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what ...
  Blogging, Collaboration, Marketing Smarter, Writing
• Inbound Marketing Leads Cost 61% Less Than Outbound
  Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report ...
  Blogging, Lead Generation, Marketing Strategy, Research Summaries
• 12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I'm Biased)Verónica Jarski
  Want to write for the MarketingProfs Daily Fix blog? Veronica Maria Jarski shares 12 tips to help you raise your chances of being published at the Daily Fix and other ...
  Blogging, Content
• Eight Ways to Segment Link ProspectsKen McGaffin
  Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market ...
  Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
• 5 Tips to Keep Your Content From Dying an Untimely DeathJason Miller
  Want to prevent your content from being snuffed out too early? MarketingProfs blogger Jason Miller offers five tips to make sure your content is kept alive and thriving online.
  Blogging, Content
• What to Do When E-Books and Round-Up Posts Just Won't Cut ItDanny Iny
  How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these ...
  Blogging, Content, Customer Engagement, Marketing Strategy
• 10 Ways to Make Your Blog Less SuckyDanielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• Time-Tested Tips and Tools for Faster Blogging
  In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind ...
  Blogging, Marketing Smarter, Social Media
• Social Conversations Becoming More Positive and Global
  Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has ...
  Blogging, Research Summaries, Social Media
• A Cautionary Tale: Four Pitching No-Nos [Slide Show]Christian Gulliksen
  If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very wrong way to do it. Consider what happened when a ...
  Blogging, Email Marketing, Public Relations, Writing
• 5 Monsters That Suck the Life Out of Your Blog PostVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski kicks off Halloween week at the Daily Fix by discussing the top five monsters that suck the life out of your blog post.
  Blogging, Content
• What Your Content Marketing Can Learn From Email
  Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  Blogging, Content, Content Marketing, Email Marketing, Marketing Smarter
• Five Ways to Optimize Your Blog
  If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  Blogging, Keywords, Marketing Tips, Search Engine Marketing, SEO
• Putting Content in ContextAnn Handley
  MarketingProfs blogger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires ...
  Blogging, Content
• Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)C. Wise
  If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to ...
  Blog Comments, Blogging, Links, Public Relations, Small Business, Websites
• Three Tips for Tapping the SEO Power of Online Evangelists
  "Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
  Blogging, SEO, Word-of-Mouth
• Seven Ideas to Jump-Start Your Content Marketing [Slide Show]Daniel Kuperman
  Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...
  Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
• Microblogging, Social Networking Still Growing Worldwide
  Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
  Blogging, Content, Research Summaries, Social Media, Social Networking
• How to Get Your Senior Team Excited About Your Content StrategyCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them!
  Blogging, Content, Facebook, Twitter
• How to Rev Up Your Email List's Growth through Social SharingStephanie Miller
  MrketingProfs blogger and email expert Stephanie Miller offers ideas adn suggestions for harnessing the power of social sharing to boost your email list.
  Blogging, Content, Facebook, Twitter