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• Ginger or Mary Ann?
  In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome ...
  Blogging, Marketing Strategy, Small Business
• Social Media Catches What Mainstream Misses
  The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according ...
  Blogging, Research Summaries, Social Media, Twitter, YouTube
• Planting a New Content Marketing Initiative? Consider These 4 TipsMichele Linn
  MarketingProfs blogger Michele Linn suggests four considerations before starting a new content marketing initiative.
  Blogging, Content
• Lessons of Hope: How a Blog Can Change LivesVerónica Jarski
  MarketingProfs blogger Veronica Jarski shares how non-profit organization Craft Hope changes lives by linking crafters and causes by using networking tools and social media.
  Blogging, Content, Facebook
• Calling All Ugly Ducklings
  Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  Blogging, E-Commerce, Social Media
• Why Small Businesses Fail on the WebAbe Mezrich
  MarketingProfs blogger Abe Mezrich shares the latest video of Marketing Obsessions and why small businesses fail on the Web.
  Blogging, Content
• Know the 'Why' Before the 'How' of Social MediaPaul Chaney
  MarketingProfs blogger Paul Chaney offers questions to consider before planning your social media strategy.
  Blogging, Content, Facebook, Twitter
• Inbound Marketing is the Wave of the Future, Says Avaya's Paul DunayAbe Mezrich
  MarketingProfs blogger Abe Mezrich shares Marketing Obsession's interview with Avaya's Paul Dunay regarding inbound marketing.
  Blogging, Content, Facebook, Twitter
• Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One FlubAngela Natividad
  You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.
  Blogging, Brand Equity, Customer Relationships, Twitter
• Most Business-Blog Traffic From First-Time Visitors
  Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority ...
  Blogging, Customer Behavior, Research Summaries
• Most Journalists Use Social Media for Reporting
  Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the ...
  Blogging, Research Summaries, Social Media
• Open Your Fortune Cookie
  When bloggers make predictions about marketing trends in the coming year, writes Rohit Bhargava at Influential Marketing, they often project what's currently happening onto the next 12 months. "I have ...
  Blogging, Customer Evangelists, Small Business
• How to Be Heard When Everyone's Talking?
  The rise of blogging and other social media has created millions of conversations worldwide whose volume and reach both impress, and dismay, the marketer. How to be heard above the ...
  Blogging, Blogging Policy, Community, Creativity, Marketing Strategy
• Case Study: SEO and Sex: A Recipe for SuccessKimberly Smith
  How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success!
• Traditional Media Still Dominates Original News
  Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the ...
  Blogging, Local Marketing, Research Summaries, Social Media
• Online Forum Users Are Influential Consumers
  Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.
  Blogging, Community, Customer Behavior, Research Summaries
• Seniors Flock Online, Love Facebook
  Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% ...
  Blogging, Nielsen Data, Research Summaries, Social Networking
• Senior Execs Continue Shift to Online Media
  Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of ...
  Blogging, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Inc 500 Succeeding With Social Media
  Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study ...
  Blogging, Research Summaries, SEO, Social Media, Twitter
• Eight Ways Marketers Can Benefit From Using AlltopMack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an ...
  Blogging, Marketing Tips, New Media, Twitter, Writing