Blogging

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• Talk to the Hand
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  Blog Comments, Blogging, Small Business, Writing
• Cut the Loopholes
  Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
  Blogging, Customer Satisfaction, Promotions, Small Business, Websites
• Teaching an Old Brand New Tricks
  Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
  Blogging, Social Media, Twitter
• Problem Solved: What's the Right Social-Media Fit?Claire Coyne
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
  Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
• FTC Requires Bloggers to Come Clean
  New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.
  Blogging, Facebook, Social Media, Twitter, Word-of-Mouth
• 3-2-1 Blast Off!
  If you read many email marketing blogs, you've probably noticed their authors tend to hate the word "blast." Scott Cohen is no exception, and—in a post called "The Naughtiest Word ...
  Blogging, Creativity, Email Marketing
• Ad Spending on Social Networks Doubles
  Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
  Advertising, Blogging, Facebook, Nielsen Data, Research Summaries, Social Networking
• Gays, Lesbians Like Blogs, Social Networking
  More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.
  Blogging, Research Summaries, Segmentation, Social Networking, Twitter
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• Oh, No You Don't!
  When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, ...
  Blogging, Email Marketing, Marketing Tips, Word-of-Mouth
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & BytesWilliam Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering ...
  Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• Woofer, the Anti-Twitter, Launched
  This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of ...
  Blogging, Social Media, Twitter, User-Generated Content, Websites
• The New Downside of 24/7
  Who's that bleary-eyed chap in the corner? Why, he's the CMO who stayed up all weekend conducting WOM (word-of-mouth) damage-control—after one bad Saturday-morning customer tweet. Welcome to the new downside ...
  Blogging, Customer Behavior, Twitter, Word-of-Mouth, YouTube
• Lessons From a Cardboard Box
  Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he ...
  Blogging, Email Marketing, Marketing Tips, Surveys
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Are People Who Share Better to Have Around than Subscribers?Mark Goren
  Http://www.mpdailyfix.com/images/Two_bee-eaters_sharing_food.jpg
  Blogging, Content, Facebook, RSS, Twitter
• Three Ways Healthcare Brands Can Leverage Social MediaMaryann Kuzel
  Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of ...
  Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
• You Have Much to Learn, Grasshopper
  In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the ...
  Blogging, Recession, Twitter, Word-of-Mouth, YouTube
• Try not Pitching at All
  Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
  Blogging, Email Subject Lines, Social Media, Taglines