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• The Seven Most Efficient Marketing Techniques for Growing an E-Commerce BusinessCatalin Zorzini
  Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to ...
  B2C, Blogging, Content, Customer Service, E-Commerce, Email Marketing, Retail Marketing, Social Media, Website Design, Websites
• Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]Verónica Jarski
  Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.
  Blogging, Content, Content Strategy, Copywriting, Marketing Strategy, Writing
• Seven Tips for Effective Local SEOArundhati Sriraman
  SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
  Blogging, Content, Customer Experience, Local Marketing, Search Engine Marketing, SEO, Testimonials
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• Curating Content: A Few Principles and Tools to Guide Your EffortsGreg Shuey
  When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Social Media, Web Content
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• Why Your Blog Is Not Adding Business Value, and What You Can Do About ItJawad Khan
  Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Web Content, Websites, Writing
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)Larry Kim
  In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  Blogging, Career Management, Content, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• How to Choose the Right (and Legal) Images for Your Blog Post [Infographic]Verónica Jarski
  Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.
  Blogging, Blogging Strategy, Content, Creativity, Websites
• 29 Must-Read Content Marketing Articles of 2014Larry Kim
  As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, Web Content, Writing
• Five Content Marketing Tips for Every HolidayKelvin Dang
  Your holiday marketing shouldn't be limited to the end of the year. Check out these content marketing tips to boost your business on every holiday.
  Blogging, Content, Content Marketing, Content Strategy, Writing
• How to Prepare Your Content Cornucopia [Infographic]Verónica Jarski
  Just as you would mindfully prepare a Thanksgiving meal for your family and guests, you should put time and thought in creating content to nurture and satisfy your audience.
  Blogging, Content, Content Strategy, Writing
• Five Reasons to Have a Content Management SystemCale Graham
  Want to run your own site but you're afraid of codes and hassles? A content management system can alleviate those concerns.
  Blogging, Content, Content Strategy, Websites
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• The Dark Side of Content Marketing [Infographic]Verónica Jarski
  Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
  Blogging, Content, Content Marketing, Content Strategy, Email, Marketing Strategy, Word-of-Mouth, Writing
• Four Ways to Help Guest Writers Contribute Great Content for Your Company BlogLisa Kasanicky
  A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Writing
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• The Driving Forces Behind 10 Years of Storytelling [Infographic]Peter Baron
  This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
  Blogging, Content, Copywriting, Press Releases, SEO, Social Media, Writing