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Four Ways to Create an Army of Fans for Your BrandMack Collier
Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
Brand Ambassadors,
Brand Loyalty,
Brand Positioning,
Community,
Customer Acquisition,
Customer Advisory Programs,
Customer Behavior,
Customer Engagement,
Customer Evangelists,
Customer Insight,
Customer Loyalty,
Customer Relationships,
Customer Retention,
Positioning
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Seven Rebranding Lessons Learned: A Road Map From a Newly Merged CompanyMark Durrett, Alicia Smith
Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.
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Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
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Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
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Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
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The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
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Social Media Influences Moms' Purchasing Decisions
Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
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How to Nurture Brand Advocates and Keep Them Loyal
John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
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Five Steps to Engaging Online CommunitiesSarah Manley
Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
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How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
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Four Ways to Gather Intel via Twitter
"[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
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Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult BrandKimberly Smith
Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
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10 Tips for Building Customer LoyaltyChintan Bharwada
Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently ...
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Twitter 101: Seven Tips for Effective MarketingRobert Gourley
To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; ...
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Brand Control to Major Tom: The New Rules of Brand ManagementRoger Sametz
The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ...
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Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
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How Nike Women's Marathon Wins the Gold in Marketing to WomenMarti Barletta
This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon.
Yes, it's still 26.2 miles of courage and pain, but this ...
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The CFO as Brand Ambassador? It's Possible, and Here's HowStuart Itkin
Kronos had an obvious identity problem that clearly impacted its sales performance, so getting support from the executive suite for a branding initiative should have been a slam-dunk.
Except not ...
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A Mickey Mouse Approach to Customer ServicePaige Booth
What does Mickey Mouse have to do with higher education?
Several administrators from St. Edward's University found themselves pondering that unusual question several years ago as they filed into a classroom ...
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How to Promote Your Book to the Top of the NY Times Best Sellers ListEric Gruber
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