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How to Gauge the Power and Value of Your Content MarketingAaron Dun
Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
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Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
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Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
Brand Awareness,
Brand Loyalty,
Content,
Content Marketing,
Customer Behavior,
Customer Engagement,
Digital Marketing,
Digital Theory,
Marketing Strategy,
Mobile Marketing,
SMS
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8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
Brand Awareness,
Branding,
Content,
Content Marketing,
Creativity,
Customer Relationships,
Instagram,
Local Marketing,
Location-Based Marketing,
Marketing Strategy,
Mobile Marketing,
Product Marketing,
Social Business,
Social Media,
Social Networking,
Trade Shows/Events,
Web Content
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How to Get More Facebook Shares [Infographic]Verónica Maria Jarski
Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
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How to Conduct Focus Groups: Seagate's ExampleJonathan Long
Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
B2C,
Brand Awareness,
Consumer Electronics,
Customer Behavior,
Customer Insight,
Feedback,
Market Research,
Millennials,
Product Marketing,
Research,
Voice of the Customer
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Increase the Value of Your Facebook CommunityJeff Herzog
Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
Ad Copy,
Advertising,
B2C,
Brand Awareness,
Community,
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Facebook,
Non Profits,
Social Media,
Social Networking
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The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
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17 Types of Content That Google Will Eat UpJeff Foster
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
Blogging,
Brand Awareness,
Content,
Content Marketing,
Google,
Inbound Marketing,
Marketing Tips,
Search Engine Marketing,
Search Engines,
SEO,
Social Media,
Web Content,
Writing
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Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]Verónica Maria Jarski
Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing ...
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The Social Super Bowl XLVII [Infographics]Verónica Maria Jarski
Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time ...
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7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
Ad Copy,
Advertising,
Brand Awareness,
Branding,
Customer Acquisition,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Direct Marketing,
Email,
Facebook,
Integrated Marketing,
Interactive Marketing,
Lead Generation,
Mobile Marketing,
Online Marketing,
Smart Phones,
Social Media,
Television
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Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
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A Nine-Step Path to Personal Branding [Infographic]Verónica Maria Jarski
Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
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Six Principles of Great Content BrandsDoug Kessler
The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
B2B Marketing,
Brand Awareness,
Brand Positioning,
Content,
Content Marketing,
Customer Acquisition,
Customer Engagement,
Customer Relationships,
Inbound Marketing,
Lead Generation,
Marketing Challenges,
Marketing Strategy,
Sales,
Thought Leadership,
Writing
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How to Avoid 'False Choices' in Content MarketingJoe Chernov
Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
B2B Marketing,
Brand Awareness,
Branding,
Content,
Content Marketing,
Customer Acquisition,
Inbound Marketing,
Lead Generation,
Marketing Strategy,
Mobile Marketing,
Positioning,
Technology,
Web Content
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Customer Service via Twitter: A Social Media Experiment [Infographic]Verónica Maria Jarski
As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading ...
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Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
Blogging,
Brand Awareness,
Career Management,
Content,
Facebook,
Google+,
Instagram,
LinkedIn,
Non Profits,
Pinterest,
Research Summaries,
Sales,
SEO,
Twitter,
Videos,
YouTube
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The Seven Pitfalls of a Modern-Day BrandMatthew Turner
Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. ...
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How to Tell Your Brand's Story: Four Questions You Must AnswerBeth McKenna
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too—and answer ...
Brand Awareness,
Brand Positioning,
Content,
Content Marketing,
Customer Engagement,
Digital Theory,
Inbound Marketing,
Marketing Strategy,
Public Relations,
Social Media,
Writing
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