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Some Do's and Don'ts of Social UpdatingIt's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
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Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David OatesMarketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.More articles on Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
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How to Craft a B2B Position Statement That Boosts Your BrandHow important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
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Apple Tops Google as World's Most Valuable BrandApple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the ...
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SEO and Comment Spam: A Cautionary TaleIf your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
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Gen-Y Wants More Than Cool BrandsAlthough a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, ...
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Bad News (About Brands) Travels FastMore than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good ...
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Don't Take the Twitter Joke Too FarOn February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
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The Three Pillars of Social Media ReadinessAs we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
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Three Tips for Building a Stronger Brand You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
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Many Brands Don't Track Social Media ConversationsDespite anticipated increases in 2011 digital and social marketing budgets, only 30.0% of marketers say they have a strong understanding of social media conversations happening around their brands, according to ...More articles on Brand Equity, Customer Relationships, Marketing Budgets, Research Summaries, Social Media
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How Coupons Discount Your Brand"The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
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Practical Social Media Tips for 2011With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
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Top Retailers Sold on Facebook, Twitter for MarketingNational retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and ...
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Brands' Mobile Apps Frustrate UsersNearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app ...
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Digital Media Combos Drive Sales, Brand FavorabilityExposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, ...
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Brands Caught Astroturfing Risk Losing CustomersMost marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was ...
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Three Smart Ways to Extend Your Brand "Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all ...
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Who Are You? Who Who Who Who?One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
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Social Media Brand Passion Index Measures the Love Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures ...
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