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Most Valuable Global Brands: Coca-Cola, Apple, and IBM
Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ...
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Above-the-Fold Placement on SERPs Drives Brand Value
The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
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What Are the Top Nonprofit US Brands?
The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
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Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
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Why Your Customers Are Just Not That Into YouDan Kohn
Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
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Five Ways Interactive Images Can Enhance Brand EngagementNeil Vineberg
If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.
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Americans Avoid Businesses With Bad Privacy Practices
Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according ...
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Some Do's and Don'ts of Social Updating
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.
Amalia Agathou of ...
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How to Streamline Site Navigation to Attract and Retain CustomersShaun Ryan
A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your ...
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Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
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Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]David Oates
Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
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Social Media Is Only Part of the AnswerDonna Bletzinger
The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before ...
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How to Craft a B2B Position Statement That Boosts Your Brand
How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.
According ...
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How to Evolve Your B2B Customer Experience Using ImagesChad McCloud
Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to ...
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How to Avoid Social Media Nightmares: A Cross-Channel ApproachDaniel Ziv
In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and ...
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Why You Should Match a Brand's Marketing to Its Stage of LifeDave Matli
Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how ...
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Apple Tops Google as World's Most Valuable Brand
Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the ...
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Despicable Them: Rising Above a Rotten ReputationKimberly Smith
Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
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SEO and Comment Spam: A Cautionary Tale
If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
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Humanize Your Email Marketing With a Well-Timed Thank YouKaren Talavera
If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the ...
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