Brand Equity

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• The 10 Most Valuable Global Brands in 2017Ayaz Nanji
  Apple and Google are the two most valuable global brands, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries
• The 10 Companies With the Best Reputations WorldwideAyaz Nanji
  Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
  Brand Equity, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• The Most Loved, Fun, Relevant, Engaging, Social, and Helpful BrandsAyaz Nanji
  Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
• The 10 Most Valuable Global Brands in 2016Ayaz Nanji
  Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• The 10 Tech Companies With the Best ReputationsAyaz Nanji
  Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
  Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
  It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
  Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data
• The 20 Most Valuable Global Brands in 2015Ayaz Nanji
  Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown.
  Brand Equity, Brand Management, Branding, Research Summaries
• Six Ways Contextualization Helps Capture Customers' InterestJess Stephens
  Contextualization can help you grab your customers' attention and supercharge customer relationships.
  Brand Equity, Customer Communications, Customer Engagement, Marketing Strategy
• The 10 Most Popular Brands OnlineAyaz Nanji
  Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Facebook, Google, Research Summaries, Twitter
• The 10 Brands Businesspeople Respect Most (and Least)Ayaz Nanji
  Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• Which Companies Have the Best Reputations?Ayaz Nanji
  Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll.
  Brand Awareness, Brand Equity, Branding, Reputation Management, Research Summaries, Survey Data
• The 25 Most Powerful Corporate BrandsAyaz Nanji
  The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
• What Are the 'Simplest' Brands in the World?Ayaz Nanji
  Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy ...
  Brand Equity, Brand Management, Brand Positioning, Branding, Research Summaries, Survey Data, Surveys
• Most Valuable Global Brands: Apple, Google, and Coca-ColaAyaz Nanji
  For the first time in the history of Interbrand’s 100 Best Global Brands report, there is a new No. 1 brand: Apple.
  Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Satisfaction, Research Summaries
• Most Valuable Global Brands: Coca-Cola, Apple, and IBM
  Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ...
  Brand Equity, Brand Management, Customer Satisfaction, Online Marketing, Research Summaries
• Above-the-Fold Placement on SERPs Drives Brand Value
  The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
  Brand Awareness, Brand Equity, PPC Campaigns, Research Summaries, Search Engine Marketing, SEO