Brand Equity

Topics » Articles » Brand Equity

• What Are the Top Nonprofit US Brands?
  The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
  Brand Awareness, Brand Equity, Nonprofits, Research Summaries
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• Why Your Customers Are Just Not That Into YouDan Kohn
  Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
  Brand Equity, Channel Marketing, Customer Engagement, Market Research, Personalization, Targeting
• Five Ways Interactive Images Can Enhance Brand EngagementNeil Vineberg
  If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.
  Brand Equity, Content, Interactive Marketing, Marketing Tips, Social Media
• Americans Avoid Businesses With Bad Privacy Practices
  Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according ...
  Brand Equity, Customer Behavior, Research Summaries
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  Brand Equity, Collaboration, Community, Social Media
• How to Streamline Site Navigation to Attract and Retain CustomersShaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your ...
  Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
  Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Social Media Is Only Part of the AnswerDonna Bletzinger
  The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before ...
  Brand Equity, E-Commerce, Marketing Smarter, Marketing Strategy, Social Media, Websites
• How to Craft a B2B Position Statement That Boosts Your Brand
  How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  B2B Marketing, Brand Equity, Positioning Statements
• How to Evolve Your B2B Customer Experience Using ImagesChad McCloud
  Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to ...
  B2B Marketing, Brand Equity, Customer Experience, Customer Relationships, Voice of the Customer
• How to Avoid Social Media Nightmares: A Cross-Channel ApproachDaniel Ziv
  In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and ...
  Brand Equity, Channel Marketing, Customer Service, Social Media
• Why You Should Match a Brand's Marketing to Its Stage of LifeDave Matli
  Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how ...
  Brand Awareness, Brand Equity, Brand Positioning, Branding
• Apple Tops Google as World's Most Valuable Brand
  Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the ...
  Brand Equity, Facebook, Google, Research Summaries
• Despicable Them: Rising Above a Rotten ReputationKimberly Smith
  Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
  Brand Equity, Case Studies, Content, Creativity, Keywords, Reputation Management, SEO, Social Media
• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Humanize Your Email Marketing With a Well-Timed Thank YouKaren Talavera
  If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the ...
  Brand Equity, Customer Loyalty, Customer Relationships, Email Marketing, Marketing Tips
• Gen-Y Wants More Than Cool Brands
  Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, ...
  Brand Equity, Customer Behavior, Demographics, Research Summaries
• Bad News (About Brands) Travels Fast
  More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good ...
  Brand Equity, Customer Behavior, Customer Experience, Research Summaries