Branding

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• Four Tips for Gutsy Branding: How to Make Your Business Stand OutLaura Wallace
  What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to ...
  Brand Management, Branding, Marketing Strategy
• The New Branding: Five Tips for Creating Shareable Brand ExperiencesPeter Beck
  Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Experience, Experiential Marketing, Word-of-Mouth
• Tasty Naming Lessons Delivered to You by Meal Kit CompaniesMark Skoultchi
  Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative ...
  Brand Management, Branding, Naming
• How to Establish Thought Leadership on Emerging Social PlatformsLorel Wilhelm-Volpi
  Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help ...
  Brand Management, Branding, Social Media, Thought Leadership
• How to Launch a New Brand: Five Tips for an Unforgettable DebutStewart Hodgson
  Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
  Brand Management, Brand Positioning, Branding, Small Business, SMBs
• How Color and Typography Influence Consumers [Animated Infographic]Laura Forer
  Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
  Branding, Content, Creativity, Website Design
• The Design Elements of Food Logos That Consumers RememberAyaz Nanji
  Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
  Branding, Product Marketing, Research Summaries
• Three Paths for Surging Ahead of the CompetitionEllie Mirman
  Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
  Brand Management, Brand Positioning, Branding, Market Research, Marketing Strategy
• Customer Relationships in the Age of Technology [Infographic]Laura Forer
  Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
  Branding, Customer-Centric, Customer Communications, Customer Engagement, Customer Experience, Customer Service, Technology
• 'Don't Chase the New, Innovate the Old': Four Lessons From NikeSoon Yu
  Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It ...
  Brand Management, Brand Positioning, Branding, Product Management, Product Marketing
• How B2B Marketers Are Embracing Brand as the Top Driver of GrowthJulia Doheny (Cupman)
  What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
  Brand Management, Branding, Customer Satisfaction, Marketing Strategy
• Top 10 Typography Trends of 2018 [Infographic]Laura Forer
  Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
  Branding, Creativity, Marketing Inspiration, Website Design
• Creative Trends We'll Be Seeing More of in 2018 [Infographic]Laura Forer
  Give your eyes a treat and find design inspiration with this visual guide to current creative trends.
  Branding, Creativity, Marketing Inspiration, Website Design
• Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.Dara Treseder
  Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't ...
  Brand Awareness, Brand Positioning, Branding, Customer Relationships
• The Four Most Compelling Design Trends for 2018Pamela Webber
  Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most ...
  Branding, Mobile Marketing, Website Design
• 101 Fascinating Facts About Domain Names [Infographic]Laura Forer
  Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways ...
  Brand Management, Branding, Naming, Websites
• Three Mad-Scientist Marketing Methods to Ignite Business GrowthTom Shapiro
  Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business.
  Advertising, Branding, Marketing Strategy
• Three Takeaways for Marketers From the Repositioning of Brand Taylor SwiftKatie L. Fetting
  Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding
• The 15 Brand Logos That Appear Most Often on Instagram and Twitter PostsAyaz Nanji
  The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.
  Branding, Instagram, Logos, Research Summaries, Social Media, Social Networking, Twitter
• The Most Popular Colors in Business and What They Say About a Brand [Infographic]Laura Forer
  Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which ...
  Brand Management, Branding, Creativity, Customer Behavior, Logos, Website Design