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10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]
We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips ...
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Why You Should Match a Brand's Marketing to Its Stage of LifeDave Matli
Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how ...
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BMW, Clinique, Audi Top Luxury Brands on Facebook
BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook ...
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Tradigital Values: Reconciling Traditional and Digital MarketingRob McCready
Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your ...
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How to Use Customer Experience to Differentiate Your BrandWayne Marks
Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll ...
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Female Bloggers Eager for Brand Sponsorships
Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
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Five Ways to Use Social Media Chatter in Your Email CampaignsHal Licino
Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your ...
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Marketing to Motivate: The Secret of Intrinsic RewardsEthan Whitehill
If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now ...
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Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen Denny
Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP
Verizon is the top mobile network brand of the year, according to the 2011 Harris Poll EquiTrend* report, which also announced winners in four other tech categories: Mobile phones (Motorola), ...
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Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
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Killing Giants: Three Rules for Toppling the Goliath in Your IndustryStephen Denny
We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only ...
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Brands Rely More on Digital Channels for Custom Content
Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a ...
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How to Rebrand a 10-Year-Old Company in Six WeeksKathy Saenz
After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" ...
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Brand Beckham: Five Lessons on International Marketing From David and Victoria BeckhamGary Muddyman
Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after ...
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Celebrity Followers, Fans, Valuable to Brands
Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a ...
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B2B Brands Undervalue Online Display Marketing
Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a ...
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Need a Brilliant Brand Strategy? Go See a MovieDuke Greenhill
Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends ...
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Mobile Marketing: No Longer a Tradeoff Between Reach and TargetingGib Bassett
Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...
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Top 50 Social Brands: eBay Beats Apple, Google
eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
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