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US Companies Unprepared for Canada's New Anti-Spam Act
In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
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Five Ways to Keep Subscribers From Hitting the Spam Button
There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
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What Does Opt-In Really Mean?
The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
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Why CAN-SPAM Compliance Isn't Enough
"A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
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Mastering the Language of Email Marketing
"Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
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17 Email Marketing Terms Every Business Should KnowDJ Waldow
Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
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Does This Look Like Spam to You?
"We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
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Take This Plan and Shove It!
"Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
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That's Too Fwd:
When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
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CAN-SPAM: My BFF
Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
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CAN-SPAM: Basic Real-World Compliance Tips for MarketersNeil Anuskiewicz
In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing.
Continuing ...
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CAN-SPAM and Permission: Boosting Deliverability
Last week, we discussed some of the common CAN-SPAM pitfalls detailed in an ExactTarget whitepaper. Now, we're switching our focus from meeting minimum requirements to actually raising the deliverability bar. ...
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Avoiding the CAN-SPAM Pitfalls
"At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
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Seven Rules for Achieving Higher Online Survey Response RatesDean Wiltse
Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a ...
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Five March Madness Lessons for Email MarketersJordan Ayan
This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title.
Marketers, like the college teams, can use these five winning strategies ...
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Is Your IP Address Whitelisted?Neil Anuskiewicz
You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a ...
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Deliverability: Are Your Email Messages Trusted?Joshua Baer
Deliverability is overwhelmingly the greatest email marketing challenge.
What can you do to make sure your marketing campaigns avoid the obstacles and get delivered for the highest possible ROI?
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Customer Acquisition: Improving Subscription RatesHelen Ching
Customer acquisition directly contributes to your bottom line.
Use the following five strategies to help you improve subscriptions to your content—print or online.
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Six Email Marketing RemindersMark Brownlow
When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing.
Here are some reminders ...
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Must-Have Terms for Co-registration Insertion OrdersStephan Pretorius
Co-registration (or co-reg, as it is commonly known) is rapidly gaining ground as a media tactic. In the age of CAN-SPAM, and with an increased understanding in the market about ...
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