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Manage Your Marketing Career in 3DWilliam Arruda, Deb Dib
Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot ...
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LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Maria Jarski
To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
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Marketing Training: How to Make E-Learning EffectiveTom Graunke
When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
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Seven Essential Skills for the Content StrategistJason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
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Seven Tips for Managing Communications on the GoMike Pugh
Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
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#SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
Advertising,
Career Management,
Content,
Content Marketing,
Demographics,
Digital Theory,
E-Commerce,
Facebook,
Social Business,
Social Media,
Social Networking,
Twitter
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Managing Online Reputation: What to Listen for, and WhereWilson Raj
The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
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Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next JobDebra Feldman
Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an ...
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Stop FUD From Paralyzing Your MarketingBruce La Fetra
Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what ...
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Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
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Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
Career Management,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Instagram,
Measurement,
Mobile Marketing,
Pinterest,
Social Business,
Social Media,
Social Networking,
Twitter
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Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
Ad Copy,
Advertising,
Career Management,
Copywriting,
Customer Acquisition,
Customer Behavior,
Direct Marketing,
Product Marketing,
Research,
Television,
TV,
Writing
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10 Lessons From Digital Pioneers on How To Become a Digital SuccessPaul Springer, Mel Carson
If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect.
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How to Market Your Book: The Modern Book TourPeg Fitzpatrick
As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
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11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]Verónica Maria Jarski
The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, ...
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Lead Generation Isn't Everything: You Need a Sales Rock Star!Stephen Guidetti
Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?
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10 Personal Branding Trends for 2013 (Part 2)William Arruda
In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
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Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes DropLenna Garibian
Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months ...
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10 Personal Branding Trends for 2013 (Part 1)William Arruda
At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
Branding,
Career Management,
Content,
Content Marketing,
Job Search,
LinkedIn,
Mobile Marketing,
Personal Branding,
Pinterest,
Social Media,
Social Networking,
YouTube
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How Much Do You Know About LinkedIn? [Slide Show]Christian Gulliksen
LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network.
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