Career Management

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• How Americans Search for Jobs in the Digital AgeAyaz Nanji
  One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers used online resources in their most recent search for employment, ...
  Career Management, Research Summaries, Survey Data
• Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the PlanetDonal Daly
  Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility ...
  Career Management, Customer Acquisition, Customer Relationships, Sales
• Top 10 How-To Articles of 2015 on MarketingProfs
  These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
  Career Management, Content, Copywriting, Email, Marketing Tips, Metrics, Website Design, Websites, Writing
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• Top 10 Opinion Articles of 2015 on MarketingProfs
  These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
  Brand Management, Career Management, Content, Customer Relationships, Email, Public Relations, Social Media
• Who Does What in the Data Science Industry [Infographic]Verónica Jarski
  What are the key roles in data science? Here's a look at the various job positions in the data science industry and what they mean.
  Big Data, Career Management, Data, High-Tech Marketing
• Hackathons Break Up Work Monotony and Inspire InnovationPete Bernardo
  Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company.
  Career Management, Creativity, Marketing Inspiration, Thought Leadership
• Three Ways a Social CMO Boosts Your Bottom LineWill McInnes
  Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO does that.
  Career Management, Digital Marketing, High-Tech Marketing, Marketing Strategy, Social Listening, Social Media
• How to Convince Your CEO That Skimping on Marketing Talent Is No BargainLaura Patterson
  One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the ...
  Career Management, Demand Generation, Hiring Outside Resources, Management, Marketing Operations, Marketing Strategy, Product Marketing
• The Top 10 Books Recommended by Fortune 500 CEOsAyaz Nanji
  Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent ...
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data
• Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!Natalie Black
  Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you ...
  Career Management, Content, Content Marketing, Management, Marketing Strategy, Social Media, Social Networking, Thought Leadership
• SEO Jobs: Average Salaries, Top Cities, Most Common TitlesAyaz Nanji
  Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor.
  Career Management, Management, Research Summaries, Search Engine Marketing, SEO
• Why Creatives Really Should Know About Marketing AutomationMatt Cooper
  Creatives know how to produce content, but many don't know the basic underlying principles and framework of marketing technology. They should.
  Career Management, Content Marketing, Marketing Automation, Marketing Strategy, Technology
• Five Quick Tips for Thinking Like a Marketing RevolutionaryDan Gregory, Kieran Flanagan
  We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it.
  Career Management, Creativity, Marketing Strategy, Thought Leadership
• The Cold, Hard Truth About Employee Engagement [Infographic]Verónica Jarski
  Barely half of your workforce is happy at work, let alone set up for success, according to a recent study. That's chilling news, considering that successful companies depend on engaged ...
  Career Management, Corporate Communications, Management, Thought Leadership
• Women in the Workplace in 2015: Promotion Trends and ChallengesAyaz Nanji
  Women are still underrepresented at every level in major North American corporations, and the disparity is greatest in senior leadership, according to a recent report from McKinsey & Company and ...
  Career Management, Management, Research Summaries, Survey Data
• UK Business Professionals' Five Biggest Workplace FearsAyaz Nanji
  Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment.
  Career Management, Management, Research Summaries, Survey Data
• The New B2B Marketer Has a Heart for Storytelling and a Brain for BusinessJanet Armstrong
  Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
  B2B Marketing, B2B Marketing Forum, Career Management, Content, Creativity, Writing
• Seven Traits of Successful Community Managers [Infographic]Verónica Jarski
  Behind every successful online community is an effective community manager. Use the following criteria to find, recruit, and select the right community managers for your organization.
  Career Management, Community, Community Management, Customer Engagement, Management, Social Media
• 2016 Marketing and Advertising Salary GuideAyaz Nanji
  Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data