Career Management

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• How Common Is Coworker Sabotage?Ayaz Nanji
  Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• What 'Game of Thrones' Author George R.R. Martin Can Teach You About MarketingCorey Pemberton
  Take a look at "Game of Thrones" author George R.R. Martin's career, and you'll find lessons that go beyond mere entertainment and apply as practical marketing advice.
  Brand Management, Career Management, Content, Content Strategy, Marketing Strategy
• Four Practical Tips for Resolving the CMO-CIO DisconnectKyle Metcalf
  If CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Collaboration, Management, Marketing Strategy, Technology
• How Generation Z Feels About Work and Careers [Infographic]Ayaz Nanji
  Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group.
  Career Management, Gen Z, Research Summaries, Survey Data
• Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing EmployeeKrisi Rossi O'Donnell
  What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization ...
  Career Management, Collaboration, Digital Marketing, Hiring Outside Resources, Management, Marketing Operations, Research, Web Analytics, Writing
• Five Essential Tips for Getting Your Dream Job in MarketingAllen Yesilevich
  With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean?
  Career Management, Personal Branding
• How Stressed Are Marketers? [Infographic]Verónica Jarski
  Stress is reaching dangerous levels for many marketers, according to a recent report. Here's a look at what's stressing them out the most.
  Career Management, Time Management
• Seven Habits of Highly Successful Social Media ProfessionalsAvi Levine
  What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.
  Career Management, Content Strategy, Marketing Strategy, SEO, Social Media, Writing
• The Most In-Demand Digital Marketing SkillsAyaz Nanji
  Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
  Career Management, Digital Marketing, Research Summaries
• The State of the Social Media Team [Infographic]Verónica Jarski
  How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.
  Career Management, Marketing Operations, Social Media, Survey Data
• Four Marketing Lessons I Learned From Working as a Line CookTalia Shani
  I was a line cook for years and learned that the work was hard, fast-paced, and addictive—not unlike marketing. The lessons I learned in the kitchen apply to marketing departments, ...
  Career Management, Customer Experience, Marketing Tips, Time Management
• Seven Tips for Delivering Great PresentationsMatt Spaulding
  Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or ...
  Career Management, Content, Customer Acquisition, Presentations, Sales
• What Motivates Millennials to Work and Shop [Infographic]Verónica Jarski
  Before you engage Millennials, you need to understand what drives them. Check out these stats about Millennials in the workforce and marketplace.
  Career Management, Demographics, LinkedIn, Millennials
• The Most and Least Meaningful JobsAyaz Nanji
  Which jobs feel the most meaningful? Do those rewarding professions pay well, or do they require a sacrifice in salary?
  Career Management, Research Summaries, Survey Data
• Is Unlimited Vacation Time a Good Idea?Ayaz Nanji
  Some 39% of advertising and marketing workers in the US say they would be more productive if their company implemented an unlimited vacation policy, according to a recent report from ...
  Career Management, Research Summaries, Survey Data
• How Marketing Can Contribute to Revenue Generation [Infographic]Glenn Gow
  These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an ...
  Career Management, Collaboration, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Operations, Marketing Strategy, Sales
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Modify Your Language to Gain Credibility, Influence, and Relevance With the C-SuiteLaura Patterson
  Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 ...
  Career Management, Customer-Centric, Data, Marketing Dashboards, Measurement, Metrics, ROI
• The Seven Phases of Effective Presentations: How Not to Bore Your AudienceYad Bhatti
  Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven ...
  Career Management, PowerPoint, Presentations, Sales
• Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)Konstantin Bredyuk
  How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.
  Career Management, Email, Lead Generation, Marketing Challenges, Project Management, Time Management, Websites