Career Management

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• Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina Jaramillo
  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
  Career Management, Community, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Sales, Social Media, Thought Leadership
• Five Marketing Lessons From Taylor Swift, Brand SavantKatie L. Fetting
  Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her ...
  Brand Loyalty, Brand Management, Branding, Career Management, Content, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Strategy, Social Media
• The Marketing and Advertising Hiring ClimateAyaz Nanji
  Some 21% of advertising and marketing executives plan to expand their creative teams in the second half of 2015, compared with 33% in the first half of 2015 and 12% ...
  Career Management, Management, Research Summaries, Survey Data
• What People Say About Their Jobs on TwitterAyaz Nanji
  Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Salaries of the 22 Most Common Professions in the USAyaz Nanji
  People working in management earn the highest annual salary of any common profession in the United States, according to a report from the US Bureau of Labor Statistics.
  Career Management, Research Summaries
• Seven Habits of Highly Engaging Facebook Content CreatorsDrew Bernard
  Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  Career Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Facebook, Social Media
• Thanks, Obama: A Special Request From a Marketing MakerJo Roberts
  Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands dirty. How'd you know we're doing the same thing, but ...
  B2B Marketing, B2B Marketing Forum, Career Management, Humor, Tradeshows/Events
• How Your Music Choices Affect Your Productivity [Infographic]Verónica Jarski
  Are you listening to music while you read this? If so, know that listening to certain genres can affect your productivity.
  Career Management, Creativity, Marketing Tips
• Seven Skills You Need to Land a High-Paying Digital Marketing JobAvi Levine
  Looking for a lucrative digital job? Here's a look at the top-rated skills you'll need, according to our recent study at Digital Professional Institute.
  Career Management, High-Tech Marketing, Job Search
• Why Your Marketing Team Needs a Quantitative AnalystAlan Izenman
  Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one.
  Advertising, Career Management, Data, Digital Marketing, Management, Thought Leadership
• Nine Steps for Public Speaking Like a Pro [Infographic]Verónica Jarski
  Worried about your public speaking? This infographic offers tips and tricks for shaking off the fear and crafting a successful public speaking engagement.
  Career Management, Presentations, Public Speaking
• Must-Ask Questions When Hiring for Marketing RolesNataly Kelly
  As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
  Career Management, Content Marketing, Demand Generation, Email, Hiring Outside Resources, Lead Generation, Management, Social Media
• How to Get Great Content From Your Colleagues: Five Rules for SuccessDave Hochman
  Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  Career Management, Content, Content Marketing, Content Strategy, Management, Project Management, Thought Leadership, Writing
• Eight Tips to Help You Combat Procrastination Right Away [Infographic]Verónica Jarski
  Start being productive in your marketing by first understanding why you procrastinate and then immediately putting the tips in this infographic to use!
  Career Management, Management, Time Management
• Seven Ways to Get Ready for the Big Data of the FutureRoman Lenzen
  Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape ...
  Big Data, Career Management, Data, Digital Theory, Marketing Strategy, Research, Technology
• 10 Do's and Don'ts of Using Data and Research in PresentationsJosh Knauer
  How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work ...
  Career Management, Content, Data, PowerPoint, Presentations, Research, Sales
• How Fortune 500 Companies Engage Job Seekers on TwitterAyaz Nanji
  Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Three Biggest Challenges of Today's Sales RepsChristopher Faust
  We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
  Career Management, Customer Engagement, Customer Insight, Sales, Sales and Advertising
• The Business-Boosting Benefits of Being 'Altrocentric'Ivan Dimitrijevic
  In an altrocentric company, the focus is to make every member of the team a specialist. Here's how that approach can help your company.
  Brand Management, Brand Positioning, Career Management, Collaboration, Marketing Strategy, Reputation Management, Thought Leadership
• Take Your Influence and Credibility to the High Board: Diving Into ChangeLaura Patterson
  Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem.
  Career Management, Management, Marketing Planning, Measurement, Metrics, ROI