Career Management

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• SEO Jobs: Average Salaries, Top Cities for CandidatesAyaz Nanji
  The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor.
  Career Management, Job Search, Research Summaries, Search Engine Marketing, SEO
• Elements of a Successful Creative Pitch [Infographic]Verónica Jarski
  You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation.
  Career Management, Content, Creativity, Marketing Tips, Presentations
• How CMOs Can Prove Their ROI in the C-SuiteBob Murphy
  Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a ...
  Attribution Modeling, Career Management, Chief Marketing Officer, Marketing Strategy, Measurement, Metrics, ROI
• The Hardest Roles for Job Recruiters to FillAyaz Nanji
  Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn.
  Career Management, Research Summaries, Survey Data
• What Makes an Employee Management Material?Ayaz Nanji
  Marketing executives value leadership and motivational skills over expertise when deciding which employees to promote to management, according to a recent report from the Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• Eight Tips to Help Woman Marketers Better Market ThemselvesCatherine Kaputa
  Clearly, women are attracted to marketing—and, very often, they're good at it. So why are there so few women at senior marketing levels? These tips from top woman marketers can ...
  Branding, Career Management, Personal Branding
• These Five Essential Habits of Curators Will Make You a Smarter MarketerRohit Bhargava
  These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
  Career Management, Content, Content Marketing, Marketing Strategy
• The Who's Who of the Digital Marketing TeamLaura McGarrity
  Whether you're building a digital marketing team from scratch or adding to your existing roster, you need to consider which positions are hot and why you may need them.
  Career Management, Digital Marketing, Management
• Are You Struggling With These Five Data-Related Challenges?Adam Breakey
  Modern marketers are expected to understand and harness data, even if they haven't been trained for it. Here's a look at data-related challenges marketers face today.
  Career Management, Data, High-Tech Marketing, Marketing Challenges
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Three Steps to Writing a Stellar LinkedIn Profile SummaryWilliam Arruda
  If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
  Career Management, Content, Lead Generation, LinkedIn, Networking, Personal Branding, Social Media, Social Networking
• Top 10 Strategic Technology Trends for 2015 [Infographic]Verónica Jarski
  Here's a look at the top technology trends for 2015 and predictions of where digital business may go in the next five years. Are you prepared?
  Career Management, Marketing Strategy, Print Collateral, Technology
• Five Fears of SMBsTiffany Monhollon
  What really weighs on the minds of small business owners? And, more importantly, what can they do to help relieve those worries?
  Career Management, Marketing Tips, Small Business
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)Larry Kim
  In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  Blogging, Career Management, Content, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Five Challenges Facing Marketers TodayDoug Camplejohn
  Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today.
  Brand Management, Career Management, Marketing Strategy
• Five Ways to Get Board Backing for Your Marketing CampaignJulia Doheny (Cupman)
  Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
  B2B Marketing, Campaign Management, Career Management, Management, Marketing Planning, ROI
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1)Larry Kim
  We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some real-world lessons from Westeros's favorite characters and clans about how ...
  Career Management, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Becoming a 'Visible Expert': Seven Traits Shared by Industry All StarsLee W. Frederiksen
  Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in ...
  Brand Positioning, Career Management, Content, Personal Branding, Presentations, Sales, Thought Leadership, Writing
• The Rise of Podcasts as Business Education [Infographic]Verónica Jarski
  As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
  Career Management, Content, Digital Marketing, Podcasting, Technology
• Seven Tips for the Care and Nurturing of Great Marketing TeamsSusan Solomon
  Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order. How do you keep the company's most creative team performing at their ...
  Career Management, Chief Marketing Officer, Management, Project Management