Career Management

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• What I Learned About Building a Content Presence by Pushing on the FlywheelLouis Gudema
  Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But ...
  Career Management, Content, Content Marketing, Marketing Strategy, Personal Branding, Writing
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 DaysHarmit Kamboe
  If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be ...
  Career Management, Content, Content Marketing, Customer Insight, Facebook, LinkedIn, Measurement, Social Media, Social Networking, Thought Leadership, Twitter
• How Optimistic Are Workers About the Job Market?Ayaz Nanji
  Global optimism about the job market has reached its highest point in seven years, according to a recent report from Nielsen.
  Career Management, Research Summaries, Survey Data
• How to Get Your Creative Team's Credibility BackBryan Nielson
  Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.
  Career Management, Collaboration, Creativity, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• How Much Do Chief Marketers Get Paid? [Infographic]Ayaz Nanji
  Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.
  Career Management, Chief Marketing Officer, Research Summaries, Survey Data
• From Demand Generation to Revenue Generation: How to Become a Revenue-Driven MarketerGlenn Gow
  The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
  Career Management, Lead Generation, Lead Nurturing, Management, Marketing Strategy, Sales
• What CMOs and CFOs Really Think About Working TogetherJim Porçarelli
  Let's look at what CMOs and CFOs agree and disagree about regarding their workplace dynamic.
  Career Management, Chief Marketing Officer, Collaboration, Marketing Challenges, Thought Leadership
• Why We Need to Teach Children About MarketingDennis Shiao
  Marketers, do the children in your life know what you do for a living? Check out these reasons to start talking to children early about careers in marketing.
  Career Management, Digital Marketing, Thought Leadership
• Are You Unsuccessfully Copying Other Marketers' Successes?Phil Hill
  Have you heard of replication remorse? It's the regret marketers feel when we try and emulate the success of others by copying what they did... and failing. Here's why you ...
  Brand Management, Career Management, Marketing Challenges, Marketing Plans, Marketing Strategy, Small Business
• The US Marketing and Advertising Hiring OutlookAyaz Nanji
  Nearly three-quarters (73%) of advertising and marketing executives in the United States say their organizations plan to maintain their current staffing levels in the second half of 2014, according to ...
  Career Management, Research Summaries, Survey Data
• Eight Ways to Find Out Whether Your Analytics Team Is EffectiveJessica Langdorf
  Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ...
  Big Data, Career Management, Data, Management, Measurement, Metrics, Web Analytics
• Six Stupid Things Marketers Do to Mess Up Their BrandsJustin Foster
  Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brands—repeatedly.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• Four Traits of Attendee-Friendly Meetings
  Does the word "meeting" make you break into hives? Meetings don't have to be painful, though. Here's a look at what makes a meeting engaging and informative.
  Career Management, Management, Time Management
• What Separates 'A' Marketers From the Rest of the Pack? [Infographic]Laura Patterson, Julie Schwartz
  Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing ...
  Career Management, Data, Marketing Analytics, Marketing Strategy, Metrics, Sales
• Four Awesome Things Marketing and Training Have in CommonJenn Waltner
  While attending a conference about training, I realized how interchangeable the words "trainer" and "marketer" are. That got me thinking about the similiarities between marketing and training—and the ways each ...
  Career Management, Marketing Inspiration, ROI
• Five Video Conference Horror Stories and How to Avoid Them YourselfEric Vidal
  A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and ...
  Career Management, Collaboration, Conferences, Sales, Technology, Virtual Events
• How to Manage Your Virtual WorkforceChiko Noguchi
  Deploying a team of remote employees can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging.
  Career Management, Management, Marketing Operations, Project Management
• What Every Marketer Should Know About Print DesignVladimir Gendelman
  Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials ...
  Advertising, Branding, Career Management, Direct Marketing, Logos, Print Collateral
• How to Develop a Mutually Beneficial Relationship With SalesElise Musumano
  Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
  Career Management, Collaboration, Content, Content Marketing, Inbound Marketing, Management, Project Management, Sales