Career Management

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• Don't Be This Person on LinkedIn: Headline Don'ts and Do's
  What impression is your Professional Headline on LinkedIn giving your viewers? After all, a Professional Headline is like your career's one-line elevator speech. Here's a look at some horrendous headlines ...
  Career Management, LinkedIn, Social Media, Writing
• The Top 25 Marketing Influencers [Infographic]Verónica Jarski
  The biggest influencers in marketing? Here are the top 25, according to InsideView. Take a look for a dose of inspiration for your own marketing.
  Career Management, Content, Marketing Inspiration, Social Media, Thought Leadership
• A Day in the Life of a Marketer: Take Our Poll
  You could win a $100 Amazon gift card just for giving us a glimpse into what your day looks like as a marketer.
  Career Management, Surveys
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Eye-Tracking Study: How Recruiters View ResumesAyaz Nanji
  Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent ...
  Career Management, Eye Tracking, Job Search, LinkedIn, Research Summaries
• LeBron James's Five Keys to Marketing SuccessJosh Haynam
  LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly ...
  Career Management, Marketing Inspiration, Marketing Tips, Networking, Time Management
• Counteroffers by Employers Are Becoming More CommonAyaz Nanji
  One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a ...
  Career Management, Management, Research Summaries, Survey Data
• Quick Questions, Refresh Addiction, and Other Productivity Pitfalls to Start Avoiding NowDave Crenshaw
  Did you have a productive day or just a busy one? After all, productivity and busy-ness aren't the same thing. Here's a look at some productivity busters that regularly creep ...
  Career Management, Creativity, Email, Social Media, Time Management
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos
• Get to Know the New Starring Roles of Content MarketingJeannette de Beauvoir
  New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
  Brand Management, Branding, Career Management, Content, Content Marketing, Copywriting, Digital Marketing, Web Content, Web Copy, Writing
• What Do Changes in the C-Suite Mean for Marketers' Future?Lisa Leslie Henderson, Larry Weber
  Recently, companies have been introducing new C-level positions. Here's a look at that they are and what they tell us about the future of marketing departments.
  Career Management, Chief Marketing Officer, Management
• Scheduling Success: Why Your Meetings Are Interfering With ProductivityBryan Nielson
  Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.
  Career Management, Management, Marketing Operations, Project Management, Time Management
• What Managers Look for in Content Marketing HiresAyaz Nanji
  Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost.
  Career Management, Content Marketing, Research Summaries, Survey Data
• Top Trends in Content Marketing Hiring [Infographic]Verónica Jarski
  Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.
  B2B Marketing, Career Management, Chief Marketing Officer, Content, Job Search, Social Media, Writing
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Marketing Lessons From March Madness: Go Deep Young Team!Jonathan Moran
  Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those ...
  Career Management, Collaboration, Customer Insight, Data, Marketing Operations, Measurement, Web Analytics
• Three Ways I've Had to Change as a Marketing ManagerDeborah Holstein
  Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time thinking about how to adapt to effectively manage my teams.
  Career Management, Collaboration, Management, Project Management, Technology
• Three Big Ways CMOs Are Changing Their Marketing in 2014Jim Porçarelli
  Advertising, Brand Management, Career Management, Chief Marketing Officer, Customer Engagement, Digital Marketing, ROI, Sales, Sales and Advertising, Thought Leadership
• Seven Traits of an Effective Marketing LeaderJodi Sorensen
  Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where ...
  Career Management, Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Operations
• You Need to Add Video to Your Personal Branding StrategyWilliam Arruda
  Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.
  Brand Awareness, Brand Management, Career Management, Content, Search Engine Marketing, SEO, Thought Leadership, Video Blogs, Videos