Channel Marketing

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• Digitally Savviest Magazine Brands: Time, People, Self
  Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to ...
  Branding, Channel Marketing, Digital Marketing, Research Summaries
• B2B Brands Tap (Social) Content Marketing for Lead Generation
  With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, ...
  B2B Marketing, Channel Marketing, Lead Generation, Research Summaries
• Want Sophisticated Real-Time Marketing Campaigns? Take These Five StepsJoshua Smith
  How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
  Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
• Marketers Struggle With Multichannel Customer Interactions
  Marketers struggle to manage customer interactions and campaigns across multiple marketing technology platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media, according to ...
  Channel Marketing, Marketing Strategy, Research Summaries
• How to Avoid Social Media Nightmares: A Cross-Channel ApproachDaniel Ziv
  In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and ...
  Brand Equity, Channel Marketing, Customer Service, Social Media
• 10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]
  We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips ...
  Branding, Channel Marketing, Collaboration, Content, Marketing Tips
• Brands Rely More on Digital Channels for Custom Content
  Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a ...
  Branding, Channel Marketing, Content, Research Summaries
• Five Steps to Interactive Marketing Success With Behavioral AnalyticsAkin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the ...
  Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design
• Five Important B2B Marketing Trends in 2011Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers ...
  B2B Marketing, Channel Marketing, Content, Digital Theory, Forecasts, Market Research, ROI, Social Media, Videos
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive EfficienciesJacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three ...
  B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Now That's a Serious Tradeoff
  As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. ...
  Channel Marketing, Customer Behavior, E-Commerce
• Social Media a Top Lead-Gen Channel for Tech Marketers
  Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for ...
  Channel Marketing, High-Tech Marketing, Lead Generation, Mobile Marketing, Research Summaries
• Top Cross-Channel Marketing Challenge: Coordinating Communications
  Managing multiple marketing campaigns across channels is a complex task: 49% of marketers who use cross-channel campaign management (CCCM) applications say coordinating communications across channels is the top challenge they ...
  Channel Marketing, Measurement, Research Summaries
• Crossing the Channel
  Does your cross-channel marketing program give credit where credit is due? "According to Forrester Research," writes Anto Chittilappilly at MarketingProfs, "about 87% of marketers and 85% of agencies misattribute credit: ...
  Channel Marketing, Marketing Analytics, Metrics
• Marketers: Shifting to Digital; Email, Search Perform Best
  Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their ...
  Channel Marketing, Email Marketing, Research Summaries, Search Engine Marketing
• Direct Digital Marketing: Powerful B2C Tools for B2B MarketersJosh Gordon
  Direct digital marketing solutions are no longer exclusive to B2C marketers. B2B marketers must demand more from their marketing partnerships because the transference of traditionally B2C marketing approaches to B2B ...
  B2B Marketing, Channel Marketing, Collaboration, Digital Marketing, Direct Marketing, Lead Generation
• Adoption of Emerging Marketing Channels Heats Up
  Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such ...
  Channel Marketing, Forecasts, Research Summaries, Surveys
• Five Marketing Mistakes You Can Avoid by Using Cross-Channel AttributionAnto Chittilappilly
  Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no ...
  Attribution Modeling, Channel Marketing, Marketing Tips, Measurement, Testing
• Crossing the Channel
  "[I]n today's environment," writes Laura Patterson at MarketingProfs, "we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing ...
  Channel Marketing, Marketing Analytics, Measurement
• That's Mine! My Name's on It!
  Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  Brand Awareness, Channel Marketing, Social Media