Chief Marketing Officer

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• How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]Laura Forer
  Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and ...
  Career Management, Chief Marketing Officer, Marketing Strategy
• 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR PositionsAyaz Nanji
  The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.
  Career Management, Chief Marketing Officer, Management, Research Summaries
• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• The Role of the CMO in Driving GrowthAyaz Nanji
  Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from ...
  Chief Marketing Officer, Marketing Strategy, Research Summaries
• How to Select the Right Continuing Education Program for Your Marketing EmployeesJerusha Harvey
  Should companies allocate precious resources toward professional development and training for their marketing teams? Yes... but you need to ensure training effectiveness. Here's a four-step process for doing exactly that.
  Career Management, Chief Marketing Officer
• Four Secrets of Marketers Who Become CEOsTerri Maxwell
  There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs ...
  Career Management, Chief Marketing Officer, Customer-Centric, Management, Marketing Strategy
• What Do CMOs Predict for 2018? [Infographic]Laura Forer
  Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the ...
  Career Management, Chief Marketing Officer, Marketing Strategy
• The Qualities of an Effective CMOAyaz Nanji
  Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO ...
  Career Management, Chief Marketing Officer, Management, Research Summaries, Survey Data
• These Four Data Points Demonstrate Marketing ROI to the C-SuiteBonnie Crater
  Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you ...
  Chief Marketing Officer, Data, Lead Generation, Metrics, ROI, Sales
• Five New Skills to Look for When Hiring Your Next Marketing Superstar
  Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look ...
  Career Management, Chief Marketing Officer, Job Search, Management
• Nine Critical Issues to Consider Before You Buy Marketing SoftwareChris Gomersall
  Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, ...
  Chief Marketing Officer, Chief Technology Officer, Marketing Automation, Marketing Strategy, ROI, Technology
• The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]Laura Forer
  Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a ...
  Chief Marketing Officer, Chief Technology Officer, Job Search, Management, Marketing Challenges
• The Chief Content Officer Is Dead; Long Live Content MarketingPawan Deshpande
  It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the ...
  Career Management, Chief Marketing Officer, Content, Content Marketing, Inbound Marketing, Lead Generation, Management, Marketing Strategy, Web Content
• The Average Age and Tenure of C-Suite ExecutivesAyaz Nanji
  The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry.
  Career Management, Chief Marketing Officer, Management, Research Summaries
• The Cost of Running a Marketing Automation Team [Infographic]Laura Forer
  The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well.
  Career Management, Chief Marketing Officer, Management, Marketing Automation, Marketing Planning, Marketing Strategy, ROI, Technology
• Just-in-Time Marketing: Reach the Right Customer at the Right TimeMark Hosbein, Rob Davis
  Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge.
  Chief Marketing Officer, Management, Marketing Operations, Marketing Planning, Marketing Strategy
• Four Career Lessons for Would-Be CMOs and CEOsClare Pearson
  A panel of senior business leaders at the MarketingProfs B2B Forum discussed their careers and offered advice on the path from modern marketer to CMO or CEO. These four common ...
  Career Management, Chief Marketing Officer, Management, Personal Branding
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• How the Role of the CMO Is ChangingAyaz Nanji
  Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.
  Career Management, Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance ManagementJames Thomas
  Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will ...
  B2B Marketing, Career Management, Chief Marketing Officer, Management, Marketing Budgets, Marketing Operations, Marketing Strategy, ROI, Sales