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Is Your Video Platform Future-Proof?Jeff Fissel
You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video ...
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10 Personal Branding Trends for 2013 (Part 2)William Arruda
In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
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What You Need to Know About Printing, Including CostsDebbie Simpson
We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 1)Sid Smith
This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are ...
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Buried Treasure: How to Find Great Content Right Under Your NoseTerri Thornton
Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
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The Wonderful World of Difficult Clients [Infographic]
Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created this infographic highlighting the most common difficult-client ...
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Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
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Connect Remote Workers With Social Software
If you're running a small business, one of your biggest allies is the freelancer or the remote worker—even if she's not at your doorstep (which she increasingly isn't).
But if you ...
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Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
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How Agile Project Management Saved My Marketing TeamAdria Saracino
Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where ...
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Three Tips for Navigating the New 'Demand Waterfall'Aaron Dun
What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and ...
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How Marketers and Designers Can Work Together More EfficientlyAdria Saracino
Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging. Start by understanding the ...
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Companywide Collaboration: Marketing's Crucial RoleJacob Morgan
Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it ...
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The Most Undervalued Analytics Tool: Communication (Part 3: Communication With Executives)Michele Kiss
For analytics to succeed in an organization, analysts must be capable of speaking the language of executives. Learn five ways analysts can create meaningful communication with the higher-ups.
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Four Steps to More Effective Virtual Business Meetings
Besides saving time and money, teleconferences offer other rewards. For one thing, they can be recorded for further review. And they are flexible: Participants can be patched into a virtual ...
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The Most Undervalued Analytics Tool: Communication (Part 2: Communication Across Departments)Michele Kiss
A lack of communication between analysts and other departments can be an express ticket to ineffectiveness—and can significantly diminish the value of analytics. Here are four ways to improve communication ...
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The Most Undervalued Analytics Tool: CommunicationMichele Kiss
Companies that struggle to realize the impact of analytics often blame the solutions they have in place. But communication flaws could be to blame. Here are five ways analysts can ...
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How Marketing-IT Cooperation Can Improve Website Performance
Every so often, a major retailer makes headlines when its website goes haywire. But online glitches endanger small businesses, too. "Lost revenues and tarnished corporate and personal images don't discriminate ...
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Four Ways to Improve the Lead-to-Sales HandoffKathy Rizzo
Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing.
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CMO and CIO: A Beautiful Friendship?Jill Puleri
As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology ...
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