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• Social-Media-Phobes: Put Out a Contract on 'Em!Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  Collaboration, Community, Creativity, Management, Social Media, Writing
• Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated IndustriesGlenn Engler
  "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red ...
  Community, Content, Marketing Tips, Social Media, Word-of-Mouth
• Seven Principles for Social Success and the Companies Already Getting Them RightBarry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word-of-Mouth
• Three Ways to Boost Blog Comments and Your SEO Program
  You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  Blog Comments, Community, Search Engine Marketing, SEO
• Make Your Next Tradeshow a 'Qualified' SuccessRob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...
  Community, Creativity, Lead Generation, Marketing Tips, Targeting, Tradeshows/Events
• Brands With Most Online Impact: Apple and Google
  The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high ...
  Branding, Community, Google, Research Summaries, Social Media
• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• Tips for Hiring and Supporting Your Social Community Manager
  Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
  Community, Job Search, Social Media
• Three Techniques for Real Innovation in Product DevelopmentJeff Greenhouse
  Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid ...
  Collaboration, Community, Creativity, Customer Experience, Product Marketing
• Five Key Assets of a Good Social Community Manager
  You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  Community, Management, Social Media
• Online Reputation Management's Top 3 ChallengesMonica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top ...
  Community, Digital Marketing, Marketing Smarter, Measurement, Reputation Management, Social Media, Word-of-Mouth
• The Four Essential Phases of Social Media AdoptionTom Pick
  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model ...
  Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media
• Why 'Social Proof' Matters in Your Social-Marketing SuccessDan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...
  Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word-of-Mouth
• Entering Social Media the Right Way: Four Key Steps
  In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
  Community, Customer Behavior, Customer Engagement, Social Media
• E-reader Brand Passion: Kindle Has It in the Bag
  When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which ...
  Brand Loyalty, Community, Consumer Electronics, Customer Behavior, Research Summaries, User-Generated Content
• Three Ways to Influence Your Influencers
  "In simplest terms, businesses are no longer in complete control of their products, brands and messages," writes Susan Gunelius at Entrepreneur.com. "End-users are now in control." And those end-users are ...
  Community, Marketing Tips, Small Business
• Customer Experience Leadership Survival Guide, Part 1Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes ...
  Community, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Management
• Teen Girls and Brands: Social, Vocal, and Influential
  Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a ...
  Community, Demographics, Research Summaries, Social Media, Word-of-Mouth
• Five Essential Ingredients of a Social Tech Community
  Much has changed since the earliest days of social media, when technology vendors were experimenting with online communities to foster partner communications. Some communities have grown to become powerful, thriving ...
  Community, High-Tech Marketing, Sales, Social Media, Videos