Consumer Electronics

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• What Smart-Speaker Owners Use Their Devices ForAyaz Nanji
  Some 42% of owners of voice-activated smart speakers say their device has become essential to their life, according to recent research from NPR and Edison Research.
  Consumer Electronics, Content, Customer Behavior, Research Summaries, Technology
• Unwrapping the 2016 Holiday Shopping Experience [Infographic]Verónica Jarski
  Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Social Media
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• Trick or Treat Your Way Into Halloween Sales [Infographic]Verónica Jarski
  A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ...
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Influencer Marketing, Mobile Marketing, Smartphones, Social Media
• The Business Value of User Experience Design [Infographic]Verónica Jarski
  Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.
  Consumer Electronics, Customer Behavior, Customer-Centric, Customer Experience, Customer Insight, Customer Relationships, Mobile Marketing
• Five Future Trends in the Marketing of TelevisionAndy Bryant
  Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, ...
  Advertising, Brand Management, Brand Positioning, Consumer Electronics, Customer Behavior, Marketing Strategy, Television
• Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]Verónica Jarski
  Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
  Consumer Electronics, Content, Mobile Marketing, Smartphones, Snapchat, Social Media, Social Networking
• Why B2B Marketers Must Offer Customers a B2C ExperienceYariv Drori
  Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers.
  B2B Marketing, B2C, Consumer Electronics, Customer Experience, Mobile Marketing, Websites
• Virtual Reality Is Ready to Be the Ultimate Memory MakerLaura Rea
  Mainstream adoption of VR is a little down the road, but why wait? Everything's already in place for you to start creating VR experiences for your audience today.
  Consumer Electronics, Content, Customer Experience, Technology, Thought Leadership, Virtual Reality
• Three Golden Rules for Creating a Successful B2B AppAlexander Grosu
  B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.
  Consumer Electronics, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]Verónica Jarski
  Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• What Augmented Reality, Virtual Reality, and Gaming Mean for Reward MarketingJonathan Price
  The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming?
  Augmented Reality, Consumer Electronics, Creativity, Customer Behavior, Customer Engagement, Gamification, High-Tech Marketing, Mobile Marketing, Smartphones, Virtual Reality
• Five Reasons to Hold Off on Virtual Reality MarketingAlexa Matia
  Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business?
  Augmented Reality, Consumer Electronics, Marketing Strategy, Mobile Marketing, Smartphones, Technology, Virtual Reality
• Shedding Light on the Age of 'Dark' Messaging AppsAubry Parks-Fried
  Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
  Consumer Electronics, Customer Behavior, Customer Insight, Mobile Marketing, Smartphones, Social Media, Technology
• What Millennials Will Hate About Your Snapchat AdDenise Chang
  Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer.
  Consumer Electronics, Millennials, Mobile Marketing, Smartphones, Snapchat, Social Media
• Pokemon Go Makes Data Sexy AgainJack Bullock
  As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers ...
  Augmented Reality, Consumer Electronics, Data, High-Tech Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• Tips for Effectively Geotargeting Your Subscribers [Infographic]Verónica Jarski
  Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
  Consumer Electronics, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Technology
• The Psychology of Successfully Marketing to Millennials [Infographic]Verónica Jarski
  Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.
  Consumer Electronics, Demographics, Marketing Strategy, Millennials, Mobile Marketing, Smartphones
• What Separates Successful Mobile Marketers From Creepy, Invasive OnesStephanie Trunzo
  Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do?
  Consumer Electronics, Customer Insight, Customer Relationships, Mobile Marketing, Smartphones
• US Mobile Travel Habits [Infographic]Verónica Jarski
  Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans?
  Consumer Electronics, Customer Behavior, Mobile Marketing, Smartphones