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The Nitty-Gritty of Brand Story PowerCatherine Sherlock
Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
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The State of Digital Content [Infographic]Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
Content,
Content Marketing,
Customer Insight,
Customer Relationships,
Digital Marketing,
Email,
Facebook,
Mobile Marketing,
Pinterest,
Smart Phones,
Social Media
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Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Maria Jarski
How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
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Seven Online Marketing Activities You Can Start TodaySonja Jobson
Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
Blogging,
Blogging Strategy,
Content,
Content Marketing,
Corporate Blogging,
LinkedIn,
Social Media,
Twitter,
Video Blogs,
Web Content,
Websites
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7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
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Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
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Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
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Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
B2C,
Brand Positioning,
Content,
Customer Experience,
Customer Relationships,
Digital Theory,
Inbound Marketing,
Marketing Strategy,
Mobile Marketing,
Positioning,
Smart Phones,
Value Propositions
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Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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Turbocharge Your Content Marketing MachineAlastair Kane
Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
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Online Video: 39B Watched, Ad Views Surpass 13B for First Time
Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
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Marketing Training: How to Make E-Learning EffectiveTom Graunke
When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
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Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
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Seven Essential Skills for the Content StrategistJason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
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Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
B2C,
Content,
Customer Engagement,
Customer Relationships,
E-Commerce,
Instagram,
Product Marketing,
Retail Marketing,
Social Business,
Social Media,
Testimonials,
Web Content
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