-
How to Gauge the Power and Value of Your Content MarketingAaron Dun
Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
-
The Nitty-Gritty of Brand Story PowerCatherine Sherlock
Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
-
The State of Digital Content [Infographic]Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
Content,
Content Marketing,
Customer Insight,
Customer Relationships,
Digital Marketing,
Email,
Facebook,
Mobile Marketing,
Pinterest,
Smart Phones,
Social Media
-
Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
-
Seven Online Marketing Activities You Can Start TodaySonja Jobson
Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
Blogging,
Blogging Strategy,
Content,
Content Marketing,
Corporate Blogging,
LinkedIn,
Social Media,
Twitter,
Video Blogs,
Web Content,
Websites
-
Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
-
Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
-
Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
-
Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
-
Turbocharge Your Content Marketing MachineAlastair Kane
Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
-
Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
-
Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
-
Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
-
Seven Essential Skills for the Content StrategistJason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
-
Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)Charlotte Varela
Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
-
#SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
Advertising,
Career Management,
Content,
Content Marketing,
Demographics,
Digital Theory,
E-Commerce,
Facebook,
Social Business,
Social Media,
Social Networking,
Twitter
-
Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
Brand Awareness,
Brand Loyalty,
Content,
Content Marketing,
Customer Behavior,
Customer Engagement,
Digital Marketing,
Digital Theory,
Marketing Strategy,
Mobile Marketing,
SMS
-
How to Use the iPad for Content MarketingRusty Bishop
The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage ...
-
8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
Brand Awareness,
Branding,
Content,
Content Marketing,
Creativity,
Customer Relationships,
Instagram,
Local Marketing,
Location-Based Marketing,
Marketing Strategy,
Mobile Marketing,
Product Marketing,
Social Business,
Social Media,
Social Networking,
Trade Shows/Events,
Web Content
-
Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
Content,
Content Marketing,
Customer Acquisition,
Customer Behavior,
Customer Engagement,
Facebook,
Google,
Search Engine Marketing,
SEO,
Social Business,
Social Media,
Social Networking,
Web Content,
YouTube
MarketingProfs uses single