Content Marketing

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• Four Effective Techniques for Working With B2B InfluencersTom Whatley
  Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
  B2B Marketing, Content, Content Marketing, Influencer Marketing
• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
  Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
  Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
• Content Marketing and Native Advertising: A Match Made in Marketing HeavenRyan Gould
  Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help ...
  Content Marketing, Content Strategy, Native Advertising
• How to Measure the ROI of Your B2B Content Marketing CampaignsJolina Landicho
  This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
  B2B Marketing, Content Marketing, Measurement, Metrics, ROI
• 64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
  A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media
• How to Get Sales Prospects to Care About Your Marketing ContentRandy Frisch
  Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
  Content, Content Marketing, Customer Experience, Demand Generation, Lead Generation
• Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
  Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
  Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
• Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.Jake Athey
  Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Personas
• What Brands Post on Social vs. What Consumers Want to SeeAyaz Nanji
  There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking
• How to Overcome Two of Content Marketing's Toughest ChallengesJacob Warwick
  Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
  Content Marketing, Management, Marketing Operations, Time Management
• How Marketers Are Using Original Research in ContentAyaz Nanji
  Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
  Content, Content Marketing, Content Strategy, Research, Research Summaries, Survey Data
• Why Editors Reject Guest-Content Pitches From BrandsAyaz Nanji
  Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a ...
  Content, Content Marketing, Content Strategy, Public Relations, Research Summaries
• How to Use Research to Write High-Converting CTAs and Tailor Your ContentGarrett Moon
  Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling ...
  Content, Content Marketing, Writing
• The Business Podcast Primer: The Right Way to Do What Is So Often WrongPeter Altschuler
  Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B ...
  B2B Marketing, Content, Content Marketing, Podcasting
• The 15 Most Challenging Content Marketing TasksAyaz Nanji
  What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
  Content, Content Marketing, Content Strategy, Marketing Challenges, Research Summaries
• Six Important Points About the State of B2B Content Marketing [Infographic]Laura Forer
  Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and ...
  B2B Marketing, Content, Content Marketing, Lead Generation
• How to Build a Master Content Calendar That Covers All Your Bases
  When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
  Collaboration, Content Marketing, Content Strategy, Marketing Planning, Time Management
• How Frequently Businesses Publish ContentAyaz Nanji
  Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based ...
  Content, Content Marketing, Content Strategy, Research Summaries
• The State of Healthcare Content MarketingAyaz Nanji
  Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and ...
  Content, Content Marketing, Research Summaries