Content Marketing

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• How to Create Content for Your ABM Strategy [Infographic]Laura Forer
  Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.
  Account-Based Marketing, B2B Marketing, Content, Content Marketing, Inbound Marketing, Print Collateral, Sales
• Six Tips for Successfully Using Livestreaming Video for MarketingFritz Brumder
  Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
  Content, Content Marketing, Customer Relationships, Digital Marketing, Engagement, Influencer Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Videos
• How to Use Customer Insight to Create Better ContentTom Whatley
  The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, E-Commerce, Web Analytics
• Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?Samantha Smith
  In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  Advertising, Content, Content Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing, SEO
• Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)Cassie Nelson
  Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
  B2B Marketing, Content, Content Marketing, Lead Generation, Online Learning, Tradeshows/Events, Webinars
• Five Steps to Integrating Your Blog, Social Media, and Email MarketingJoe Griffin
  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ...
  Blogging, Content, Content Marketing, Email, Email Campaigns, Email Marketing, Integrated Marketing, Metrics, Multichannel Marketing
• Blogging Benchmarks: Writing Time, Post Length, and Media UseAyaz Nanji
  Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Online Marketers Need to Embrace Personalization: Here's Why and HowAssaf Dudai
  You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy ...
  Content, Content Marketing, Personalization, Web Content, Websites
• Top 4 Things You Should Know on Your Journey to Content Marketing SuccessAlicianne Rand
  Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.
  Content, Content Marketing, Content Strategy, SEO, Web Content, Writing
• #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This WeekChristian Neri
  Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes ...
  Augmented Reality, B2B Marketing, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Metrics, Mobile Marketing, ROI, Social Media, SocialSkim, Twitter, Vine
• Six Content Performance Metrics You Can't Live WithoutThomas Caulton
  Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help ...
  Content, Content Marketing, Measurement, Metrics, Web Content
• Links, the Ranking Factor That Real Estate (and Other) Websites IgnoreCaleb McElveen
  Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with ...
  Blogging, Content, Content Marketing, Content Strategy, Links, Search Engine Marketing, SEO, Web Content, Writing
• It's Time to Take Content Marketing Automation SeriouslyAlbizu Garcia
  Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.
  Content, Content Marketing, Content Strategy, Marketing Automation, Marketing Strategy, Social Media
• A Guide to Contextual MarketingAlla Bogdan
  Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Social Media
• The Most Shared Brand Blog Posts: Length, Language, and Title TrendsAyaz Nanji
  Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Digital Marketing, Research Summaries
• The Ultimate Homepage Planning Checklist [Infographic]Barry Feldman
  Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process ...
  Blogging, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Website Design, Websites
• Three Ways Marketers Can Tell Their Stories Across Multichannel TouchpointsShawn Cabral
  The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Multichannel Marketing, Value Propositions, Web Content
• The Top 20 Content Marketing Influencers of 2016Ayaz Nanji
  Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
  Content, Content Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking
• Marketing's Important Role in Accelerating Sales to Large Buying GroupsChristine Slocumb
  Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even ...
  Account-Based Marketing, B2B Marketing, Content, Content Marketing, Lead Nurturing, Personas, Sales