Content Marketing

Topics » Articles » Content Marketing

• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• How to Create Eye-Catching and Effective Headlines [Infographic]Verónica Jarski
  Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips.
  Content, Content Marketing, Copywriting, Writing
• Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)Timothy Carter
  Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ...
  Content, Content Marketing, Content Strategy, Engagement, Inbound Marketing, Social Media, Writing
• Six Steps to Creating a Successful Infographic for Your Business [Infographic]Verónica Jarski
  Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
  Content, Content Marketing, Creativity, Digital Marketing, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO
• The Why and How of a Bloody Good Content Calendar for MarketingCaroline Holmes
  If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most ...
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Web Content, Writing
• Influencer Marketing Isn't Broken, You're Just Doing It WrongBrendan Lattrell
  Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ...
  Advertising, Branding, Content, Content Marketing, Marketing Strategy, Word-of-Mouth, YouTube
• Brands' Top Inbound Marketing PrioritiesAyaz Nanji
  Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
  Content, Content Marketing, Inbound Marketing, Marketing Planning, Marketing Strategy, Research Summaries, SEO, Survey Data
• How to Get Maximum Engagement From Your Employee Advocacy ProgramStephan Hovnanian
  Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word ...
  Content, Content Marketing, Public Relations, Social Media, Word-of-Mouth
• How to Successfully Become an Online Brand Publisher [Infographic]Verónica Jarski
  Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.
  Content, Content Marketing, Content Strategy, Social Media, Writing
• How to Improve Your Tech Marketing Videos With E-Learning InsightsBruce McKenzie
  Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to ...
  Content, Content Marketing, Lead Generation, Sales, Videos, Web Content
• How to Write a B2B Explainer Video Script That ConvertsColin Hogan
  You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Sales, Video Blogs, Videos, Web Content, Writing
• Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do ItMatt Wellschlager
  B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization ...
  Content, Content Marketing, Data, Gamification, Interactive Marketing
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• Five Bold Predictions About the Future of SEO and Social Media MarketingDerek Bryan
  Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future.
  Content, Content Marketing, Search Engine Marketing, Search Engines, Social Media, Websites
• Seven Ways Newsletter Marketing Still Works for Professional Services ProvidersSteve Klinghoffer
  Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ...
  Content, Content Marketing, Email, Newsletters, Services Marketing
• The Dark Side of Marketing Content on FacebookMotti Nisani
  Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.
  Content, Content Marketing, Digital Marketing, Facebook, High-Tech Marketing, Social Media, YouTube
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)Ann Handley
  In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.
  Career Management, Content, Content Marketing, Marketing Strategy, Project Management
• How to Market Your Business With Instagram StoriesLana Richardson
  Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.
  Content, Content Marketing, Customer Engagement, Instagram, Snapchat, Social Media, Videos
• YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video MarketingLena Brooks
  If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.
  Content, Content Marketing, Social Media, Video Blogs, Videos, YouTube