Content Marketing

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• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• The 25 Most Influential Content Marketers on TwitterAyaz Nanji
  Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• How You Can Conquer These Three Negative Content TrendsJacob Warwick
  Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
  Advertising, Content, Content Marketing, Marketing Strategy, Social Media
• Three Reasons for Including Whitepapers in Your Content StrategyVictor Ijidola
  Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Writing Whitepapers
• Sales Tactics in the Digital Age [Infographic]Verónica Jarski
  Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
  Advertising, B2B Marketing, Content Marketing, Customer Behavior, Customer Relationships, Social Media, Word-of-Mouth
• How Brands and SMBs Are Using Video Marketing [Infographic]Ayaz Nanji
  Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 ...
  Content, Content Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• The Selfie Strategy: Build Brand Loyalty Like a KardashianJeff Soriano
  By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  Brand Loyalty, Content, Content Marketing, Customer Engagement, Customer Loyalty, Customer Relationships, Social Media, User-Generated Content
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites
• Three Journalist Traits Every Content Marketer Should HaveCameron Conaway
  Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great ...
  Career Management, Content, Content Marketing, Writing
• Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound MarketingCarly Schoonhoven
  Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Demographics, Google Analytics, Inbound Marketing, Lead Generation, Personas, Sales, Social Analytics, Social Media
• Content Marketing Staffing Trends for 2016Ayaz Nanji
  Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
  Career Management, Content, Content Marketing, Management, Marketing Operations, Research Summaries, Survey Data
• Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]Barry Feldman
  Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
  Content, Content Marketing, Content Strategy, Creativity, Web Content
• B2B vs. B2C Content Marketing: Stuff You Need to KnowAbhishek Talreja
  Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Marketing Strategy, Promotions, Social Media
• How to Elicit and Use Employee Stories in Your Content MarketingRyan Michael McDonald
  There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for ...
  Brand Positioning, Case Studies, Content, Content Marketing, Positioning, Testimonials, Web Content, Writing
• The Most Popular Types of SMB Marketing VideosAyaz Nanji
  Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• Marketing Video: When Inbound Marketing by Itself Isn't EnoughMatthew Dibling
  Sure, inbound marketing is great at generating top-of-funnel leads. But then what?
  Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales
• Four Things to Keep in Mind When Training on Brand VoiceShannon Deep
  Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company ...
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Marketing Strategy, Writing
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Four Tips for Turning Your Presentations Into Marketing GoldPeter Arvai
  Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
  Content, Content Marketing, Presentations, Sales, Web Content, Writing
• How to Discover Engaging Content to Share on Social MediaJessica Davis
  Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways ...
  Blogging, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Newsletters, Social Media, Twitter, User-Generated Content, Web Content