Content Marketing

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• Seven Tips for Improving Your Content Marketing With Scannable Web ContentBrian Sutter, Kim Keller
  Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Writing
• The Write Stuff: Is High-Quality Content More Effective?Ayaz Nanji
  Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
  Content, Content Marketing, Content Strategy, Copywriting, Research, Research Summaries, Writing
• 21 Video Marketing Ideas for Small-Business Budgets [Infographic]Barry Feldman
  Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
  Content, Content Marketing, Copywriting, Marketing Strategy, Mobile Marketing, SEO, Social Media, Videos
• When Your Conference Ends, Let the Content Repurposing BeginMark Gross
  Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.
  Conferences, Content, Content Marketing, Content Strategy
• Four Tools for Endless Content IdeasRebecca Haynes
  A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ...
  Blogging, Content, Content Marketing, Keywords, Writing
• Content Preferences of Millennial B2B BuyersAyaz Nanji
  How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
  B2B Marketing, Content, Content Marketing, Customer Behavior, Millennials, Research Summaries, Survey Data
• Four Traits That Turn Your Brand Story From Meh to MarvelousBrad Shelton
  Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better ...
  Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Writing
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries
• How to Create Content 10X Better Than Your Competitors' [Infographic]Verónica Jarski
  In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows ...
  Blogging, Content, Content Marketing, Content Strategy, Copywriting
• The State of B2B Content PersonalizationAyaz Nanji
  Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.
  B2B Marketing, Content, Content Marketing, Personalization, Research Summaries, Segmentation, Survey Data
• Three Steps to Maximizing ROI in a New Era of ContentJim Yu
  Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target ...
  Content, Content Marketing, Data, Metrics, ROI
• How Hospitals Are Approaching Content MarketingAyaz Nanji
  Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True ...
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data
• How to Build a Targeted Email List of Subscribers Willing to Buy From YouJawad Khan
  If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here ...
  Advertising, Content, Content Marketing, Email, Email Lists, Facebook, Landing Pages, Lead Generation
• The Emojis Used Most by Brands in Marketing MessagesAyaz Nanji
  The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.
  Content, Content Marketing, Copywriting, Research Summaries, Writing
• How Marketers Generate Content IdeasAyaz Nanji
  Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Blurred Lines: When Marketing, PR, and Content OverlapAly Saxe
  Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most ...
  Advertising, Blogging, Content, Content Marketing, Lead Generation, Marketing Strategy, Public Relations, Social Media, Websites
• Three Huge Mistakes You're Committing in Your Social ContentKatie Carlson
  Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes.
  Brand Management, Content, Content Marketing, Customer Engagement, Digital Marketing, Social Listening, Social Media
• The Biggest Sales-Enablement Problems and Their Solutions [Infographic]Verónica Jarski
  Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
  Campaign Management, Content, Content Marketing, Marketing Strategy, Sales
• How to Maximize Your Content's Reach on Social MediaJohn Unger
  It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, ...
  Content, Content Marketing, Customer Behavior, Engagement, Social Media, Writing
• Don't Wage War Against Ad Blockers Until You Know Who You're Really FightingSatish Polisetti
  You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
  Advertising, Content, Content Marketing, Customer Behavior, Customer Insight, Digital Marketing, Publishing, Sales and Advertising