Content Marketing

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• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• Content Marketing Predictions for 2016 [Infographic]Verónica Jarski
  Peek into the content marketing crystal ball and see what industry experts predict for the new year.
  Content, Content Marketing, Content Strategy, Marketing Budgets, Thought Leadership, Videos
• The Four Critical Steps You Need to Master Content ScienceGary Skidmore
  The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but ...
  Content, Content Marketing, Data, Inbound Marketing, Research, Sales
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• How Consumers Perceive Native AdvertisingAyaz Nanji
  Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
  Advertising, Content, Content Marketing, Native Advertising, Research Summaries, Survey Data
• Reach Emerging Markets During Major Global Sporting EventsMarco Veremis
  Planning to launch in developing markets? Consider planning it to coincide with a large-scale sporting event.
  Advertising, Content, Content Marketing, Content Strategy, Customer Insight, High-Tech Marketing
• Five Forms of Interactive Content to Boost EngagementTom Whatley
  The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Lead Generation, Videos
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• Understanding Your Content Marketing Goals Before Setting MetricsClaudine Bianchi
  It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.
  Content, Content Marketing, Customer Engagement, Metrics, Sales
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media, Testimonials, User-Generated Content, Videos, Vine, Webinars
• Hot Marketing Trends You Need to Know for 2016 [Infographic]Verónica Jarski
  Understanding the following hot marketing trends and planning for them can help you succeed in 2016.
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Marketing Strategy, Virtual Reality
• The Most Repinned Content Types on PinterestAyaz Nanji
  Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.
  Content, Content Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• The Disconnect Between Marketing and Creative TeamsAyaz Nanji
  Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the ...
  Content, Content Marketing, Management, Research Summaries, Survey Data
• Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf LifeRory Schaff
  The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Analytics, Social Media, Web Content, Writing
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Four Reasons Interactive Content Supercharges Your Lead GenerationAshley Taylor Anderson
  Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Strategy
• The Year in Video Marketing and What to Expect in 2016Tyler Lessard
  In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ...
  Content, Content Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Personalization, Sales, Videos