Content Marketing

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• Are Brands Creating High-Quality Content?Ayaz Nanji
  Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.
  Content, Content Marketing, Research Summaries
• How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff Foster
  Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  Blogging, Blogging Strategy, Content Marketing, Marketing Strategy, Public Relations, Social Media, Sponsorship
• What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]Verónica Jarski
  You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Personalization
• Five Skills You Need to Curate Standout ContentElisa Silverman
  At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Sales
• What Brands Need to Know About Visual Social Media [Infographic]Verónica Jarski
  Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
  Content, Content Marketing, Content Strategy, Instagram, Pinterest, Social Media, Tumblr
• 10 Ways to Convert More Customers Using LocationCharlie Davies
  How can businesses use location to increase conversions and sales?
  Content Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing
• Six Effective Ways to Clear 'Content Block' [Infographic]Al Gomez
  Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We ...
  Content, Content Marketing, Content Strategy, Copywriting, Research, Writing
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• Three Tools to Help You Generate Killer Content IdeasJeff Julian
  For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite ...
  Blogging, Content, Content Marketing, Content Strategy, Writing
• Three Innovative Ideas for Using Long-Form Content to Successfully Engage CustomersJason Illian
  Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
  Brand Awareness, Brand Loyalty, Brand Management, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Mobile Marketing, Smartphones
• Should Marketers Ditch YouTube for Facebook?Nicole Larraui
  When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant.
  Content, Content Marketing, Facebook, High-Tech Marketing, Mobile Marketing, Smartphones, Social Media, Videos, Web Content, YouTube
• Four Powerful Tips for a Highly Effective B2B Social Media StrategyJawad Khan
  Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social ...
  B2B Marketing, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Analytics, Social Media, Twitter
• #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Social Analytics, Social Media, SocialSkim, Videos, Vine, YouTube
• Get Smart About What Intelligent Content Really MeansAndrew Davies
  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Insight, Data, Digital Marketing, Sales
• Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]Verónica Jarski
  What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Instagram, Social Media
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• The Most Trusted Channels for Branded ContentAyaz Nanji
  Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
  Advertising, Content, Content Marketing, Customer Behavior, Facebook, Native Advertising, Research Summaries, Survey Data