Content Marketing

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• B2B Content Marketing: Top Tactics, Goals, and ToolsAyaz Nanji
  Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data, White Papers
• Seven Tips for Developing Good, Relevant, and Actually Interesting ContentSarah Bricker
  Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and ...
  Content, Content Marketing, Content Strategy, Keywords, Project Management, Research, Writing
• Respect Digital Rights or Watch User-Generated Content BackfirePetri Rahja
  User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights.
  Content, Content Marketing, Customer Relationships, User-Generated Content
• Must-Ask Questions When Hiring for Marketing RolesNataly Kelly
  As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
  Career Management, Content Marketing, Demand Generation, Email, Hiring Outside Resources, Lead Generation, Management, Social Media
• How to Get Great Content From Your Colleagues: Five Rules for SuccessDave Hochman
  Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  Career Management, Content, Content Marketing, Content Strategy, Management, Project Management, Thought Leadership, Writing
• Four Things You Need to Know About Content CurationChristian Jorg
  Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  Content, Content Marketing, Customer Engagement, Engagement, Inbound Marketing, Lead Generation, Marketing Strategy, Measurement, Social Media
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization, Public Relations, Social Media
• Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy Patranabish
  A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  Career Management, Content, Content Marketing, Engagement, Inbound Marketing, Project Management, Thought Leadership, Web Content, Writing
• Visual Marketing: Top Tactics and ChallengesAyaz Nanji
  Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• How to Measure the Success of Your Guest Post or ArticleAyodeji Onibalusi
  Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most ...
  Blog Comments, Blogging, Content, Content Marketing, Inbound Marketing, Measurement, Writing
• Five Proven Elements of B2B C-Suite MarketingTom Whatley
  For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will ...
  B2B Marketing, Community, Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Management, Sales
• The Six Key Players on Your Content Marketing TeamSandra Gudat
  Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key ...
  Career Management, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Operations
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for YourselfJordan Kretchmer
  What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Social Media, User-Generated Content
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• Four Reasons Video Marketing on Instagram Is So Much Better Than on VineDane Atkinson
  Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.
  Consumer Electronics, Content, Content Marketing, Instagram, Mobile Marketing, Social Media, Videos, Vine
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• These Types of Memories Help Customers Remember YouCharles Young
  The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
  Ad Copy, Advertising, Content, Content Marketing, Customer Relationships, Customer Retention
• These Five Handy Strategies Will Expand Your Marketing InfluencePhil Gerbyshak
  You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and ...
  Content, Content Marketing, Email, Newsletters, Sales, Social Media, Thought Leadership