Content Marketing

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• How B2B Tech Companies Market ProductsAyaz Nanji
  Which tactics, channels, and content types do B2B technology companies use most to market products?
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Product Marketing, Research Summaries, Survey Data
• Think Like a Publisher and Use These Six Types of Custom ContentDavid Palmer
  The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Writing
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• The Easy Way to Go Global With Inbound MarketingFrançoise Henderson
  Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it ...
  Content, Content Marketing, Inbound Marketing, International Marketing, Lead Generation, Lead Nurturing, Local Marketing, Marketing Strategy, SEO
• What B2B Buyers Value Most on Vendor WebsitesAyaz Nanji
  B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Web Content, Websites
• How to Use Quizzes for Lead GenerationJosh Haynam
  Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant ...
  Content, Content Marketing, Email, Email Lists, Inbound Marketing, Lead Generation, Web Content
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• Why Your Content Management System Must Be Omnichannel-ReadyJoanna Madej
  As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
  Brand Management, Content, Content Marketing, Content Strategy, High-Tech Marketing, Marketing Strategy
• Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page CopyAmanda Durepos
  Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  Ad Copy, Content, Content Marketing, Copywriting, Customer Acquisition, Landing Pages, PPC Campaigns, Web Content, Websites, Writing
• Overcome B2B 'Content Marketing Crash' in Four MovesLisa Calhoun
  Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Relationships, Marketing Strategy, Newsletters, Positioning, Public Relations, Publishing
• Seven Reasons Millennials Don't Care About Your Content [Infographic]Verónica Jarski
  Is your content resonating with Millennials? It might not be if you're doing these seven things.
  Content, Content Marketing, Content Strategy, Millennials
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• Curating Content: A Few Principles and Tools to Guide Your EffortsGreg Shuey
  When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Social Media, Web Content
• Does Your Content Marketing Need a DAM Makeover? [Infographic]Verónica Jarski
  Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?
  Content, Content Marketing, Content Strategy, Data, Digital Marketing
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Conversion Benchmarks for Seven Types of Online FormsAyaz Nanji
  Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.
  Benchmarking, Content Marketing, Customer Behavior, Direct Marketing, Lead Generation, Research Summaries, Web Content, Websites
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• Planning Your Marketing? Don't Forget These FundamentalsSusan Solomon
  Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it ...
  Brand Positioning, Content Marketing, CRM, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Strategy
• How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Nearly half (47%) of the content links shared by marketing executives on Twitter comes from mainstream media sources, according to a recent report from Leadtail and Neustar.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter