Content Marketing

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• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• The Truth About Press Release MetricsLydia Fakhouri (Howard)
  The ROI of a press release isn't measured by the number of views it received.
  Content, Content Marketing, Measurement, Metrics, Press Releases
• Online Video Trends: Mobile Viewership More Than Doubled YOYAyaz Nanji
  Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
  Content, Content Marketing, Customer Behavior, Research Summaries, Videos
• 10 Tips for Managing Your Visual Content (Without Going Crazy)Liz McClellan
  Do you know the location and status of all your visual content? These tips can help you keep your visual asset management from becoming a logistical nightmare.
  Content, Content Marketing, Digital Marketing
• Seven Content Marketing Tips for Media Pickup and Massive ExposureLarry Kim
  Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into ...
  Content, Content Marketing, Positioning, Public Relations, Social Media, Web Content, Word-of-Mouth
• Outsourcing Your Content Creation: Agencies vs. FreelancersMichael Gerard
  As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
  Content, Content Marketing, Hiring Outside Resources, Inbound Marketing, Marketing Operations
• The Five Must-Have Traits of an Optimized Business BlogHayley Mullen
  Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, ...
  Blogging, Content, Content Marketing, Inbound Marketing, Mobile Marketing, Social Media, Targeting, Web Content, Website Design
• Three Good Reasons Why Google Authorship Still MattersAndy Crestodina
  Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good ...
  Blogging, Content, Content Marketing, Google, Google+, Web Content, Writing
• #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!
  Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and ...
  Advertising, Brand Awareness, Consumer Electronics, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Retail Marketing, Twitter
• Blog and Social Media Usage by Fortune 500 CompaniesAyaz Nanji
  Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to ...
  Blogging, Blogging Strategy, Content, Content Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Twitter, YouTube
• How to Overcome the 'No Time to Create Content' ChallengeJoe Chernov
  How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Sales, Web Content
• This Writing GPS Helps You Create Ridiculously Good ContentAnn Handley
  To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from ...
  Blogging, Content, Content Marketing, Copywriting, Customer Communications, Customer Engagement, Direct Marketing, Inbound Marketing, Publishing, Web Content, Writing
• 2014 B2B Content Marketing BenchmarksAyaz Nanji
  Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from ...
  B2B Marketing, Benchmarking, Content, Content Marketing, Research Summaries, Survey Data
• Pitching Content to Publications: Mistakes to Avoid and Best-PracticesAyaz Nanji
  How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest ...
  Content, Content Marketing, Public Relations, Research Summaries, Survey Data
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• Five Ways to Maintain Credibility in Your Content MarketingPetr Palas
  Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Social Media, Web Content, Writing
• How to Apply a Startup Mentality to Significantly Improve Your Online MarketingThomas Smale
  Without huge marketing budgets or teams of people to help, startups had to be creative and efficient because capital has been hard to come by recently. Businesses large or small ...
  Content, Content Marketing, Market Research, Marketing Strategy, Measurement, Small Business, Testing
• #SocialSkim: Instagram's Spinoff, Facebook's Latest Ad Offering, the Feds and Twitter, More!Angela Natividad
  Get the scoop on Instagram's new spinoff app Hyperlapse, Twitter's plans to send agencies to #FlightSchool, Facebook's latest ad offering, and why the Feds are watching tweets way more closely ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, SocialSkim, Web Content
• How to Close the Gap Between Sales and MarketingDavid Meerman Scott
  Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But ...
  Career Management, Collaboration, Content, Content Marketing, Lead Generation, Management, Marketing Strategy, Personas, Sales, Web Content
• B2B Inbound Marketing Snapshot: Top Goals, Tactics, and ChallengesAyaz Nanji
  B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data