Content Marketing

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• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B AwardsJo Roberts
  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.
  Advertising, B2B Marketing, Content Marketing, Creativity, Digital Marketing, Marketing Inspiration, Marketing Strategy, Thought Leadership
• What I Learned About Building a Content Presence by Pushing on the FlywheelLouis Gudema
  Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But ...
  Career Management, Content, Content Marketing, Marketing Strategy, Personal Branding, Writing
• In the Content Marketing Kingdom, Third-Party Experts RulePhilip Paranicas
  The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Public Relations, Social Media, Testimonials, Thought Leadership, User-Generated Content
• Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestro
  These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
  Content, Content Marketing, Digital Marketing, Google, Marketing Tips, Mobile Marketing, Social Media, Videos, Web Content, YouTube
• The Five Essential Elements of a Great Company Story [Infographic]Sandra Stewart
  Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Writing
• How to Build a Blogging Content StudioMatthew Stibbe
  We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Web Content, Writing
• Seven Deadly Sins of Mobile Marketing [Infographic]Verónica Jarski
  Are you sabotaging your campaigns by committing these grave mobile marketing sins?
  Consumer Electronics, Content, Content Marketing, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 DaysHarmit Kamboe
  If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be ...
  Career Management, Content, Content Marketing, Customer Insight, Facebook, LinkedIn, Measurement, Social Media, Social Networking, Thought Leadership, Twitter
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• 10 Marketing Lessons From the World CupJosh Haynam
  There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history.
  Content, Content Marketing, Customer Insight, Marketing Strategy, Public Relations, Segmentation, SlideShare, Social Media
• Eight Ways to Rock Your Media MarketingLisa Calhoun
  Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the ...
  Blogging, Content Marketing, New Media, Presentations, Public Relations, Social Media, Thought Leadership
• How Consumers Feel About Sponsored ContentAyaz Nanji
  Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently.
  Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• Create Compelling Marketing Videos That Educate and Entertain [Infographic]Rebecca Toth
  Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Videos, YouTube
• Guest Blogging: From Overused Loophole to Untapped OpportunityGrant Draper
  SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective ...
  Blogging, Content, Content Marketing, Inbound Marketing, Links, Search Engine Marketing, SEO, Writing
• The Art and Science of Content Marketing [Infographic]Verónica Jarski
  To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
  Content, Content Marketing, Content Strategy, Creativity
• The Sound of Silence: Why Your Content Gets IgnoredGirish Shenoy
  What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a ...
  Blogging, Content, Content Marketing, Customer Behavior, Customer-Centric, Customer Communications, Inbound Marketing, Writing