Content Marketing

Topics » Articles » Content Marketing

• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth
• How to Develop a Mutually Beneficial Relationship With SalesElise Musumano
  Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change ...
  Career Management, Collaboration, Content, Content Marketing, Inbound Marketing, Management, Project Management, Sales
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• Best-Practices for Selecting Content Marketing SoftwareAyaz Nanji
  Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• Three Questions Every Brand's Story Must AnswerChad Cipoletti
  What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
  Branding, Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips
• Six Types of Humor to Lighten Up Your Marketing and Start ConversationsKathy Klotz-Guest
  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Humor, Videos, YouTube
• Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)Jonathan Long
  Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create ...
  Blogging, Content, Content Marketing, Content Strategy, Google Analytics, Keywords, SEO, Web Content, Writing
• Have a Complex Product to Pitch? Focus on a Customer StoryMichael Harris
  If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
  Content, Content Marketing, Customer Engagement, Customer Insight, Presentations, Product Management, Product Marketing
• Your Content Marketing Vehicle Is Missing a WheelYoav Schwartz
  As a content marketer, you've always relied on authoring, distribution, and measurement to get you where you wanted. Now, however, you need a four-wheeler to cover more distances in the ...
  Content, Content Marketing, Customer Engagement, Customer Experience, Digital Marketing
• 10 Effective Social Media Posts in 10 Minutes or LessTiffany Monhollon
  Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels ...
  Content, Content Marketing, Customer Engagement, Facebook, Instagram, Pinterest, Social Media, Time Management, Twitter, Vine, YouTube
• How Buyers Buy... and Four Ways You Can Help Them Choose YouMike Schultz
  Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Insight, Sales
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• Five Reasons to Add Custom Content to Your MarketingHelen Nesterenko
  Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.
  Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Writing
• Eight Ways to Qualify Leads via Webinar Content and Registrant BehaviorShelby Britton
  Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Digital Marketing, Inbound Marketing, Lead Generation, Metrics, Online Marketing, Sales, Web Content, Webinars
• In Google Authorship, the 'Who' Overtakes the 'Where'Tom Rusling
  The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
  Content, Content Marketing, Digital Marketing, Google+, Social Media, Writing
• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• #SocialSkim: FCC Nixes Net Neutrality, Facebook Ad Updates, Dove 'True Beauty' Backlash, More!Angela Natividad
  Find out how the FCC is giving big content providers a boost in online load speeds (and giving up on Net Neutrality?). Learn about Facebook's latest ad platform updates and ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, SocialSkim, Twitter
• Five Steps to Effective and Affordable Small Business Content MarketingKristen Hicks
  If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Hiring Outside Resources, Marketing Strategy, Small Business, Web Content, Writing
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos