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• From Onboarding to Ousting: How to Manage Freelance WritersJoe Griffin
  Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring ...
  Content, Hiring Outside Resources, Management, Writing
• #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This WeekChristian Neri
  Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Videos, Virtual Reality, YouTube
• How to Improve Your Content Marketing by Embracing FailureTyler Hakes
  Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In ...
  Content, Content Marketing, Content Strategy, Marketing Planning, Writing
• Four Steps to a Compelling Brand Story That Wins Over CustomersCourtney Apps
  When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
  Brand Loyalty, Brand Positioning, Branding, Content, Positioning, Strategy, Word-of-Mouth
• How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)Juan Jose Mendez
  Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.
  Brand Awareness, Content, Content Marketing, Product Marketing, Sales, Videos, YouTube
• #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This WeekChristian Neri
  Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim
• 11 Questions to Ask Before You Create a Marketing Video [Infographic]Laura Forer
  Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.
  Content, Content Marketing, Customer Behavior, Marketing Planning, Videos
• The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica Swanda
  Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
  Ad Copy, Advertising, Content, Copywriting, Creativity, Web Content, Writing
• How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
  Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
  Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy
• 12 Productivity Hacks to Help You Write Faster [Infographic]Laura Forer
  Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.
  Career Management, Content, Time Management, Writing
• The Most Effective Paid Channels for Distributing ContentAyaz Nanji
  Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• Writing: Six Types of Hooks to Reel in ReadersSara McGuire
  A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations, Videos, Web Content
• #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This WeekChristian Neri
  Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Marketing Strategy, Mobile Marketing, Publishing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• When and Where Bloggers BlogAyaz Nanji
  Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• LSI Keywords for SEO: What You Need to KnowBrad Keys
  As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out ...
  Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• Marketing Video: 10 Unexpected Business Benefits of Content MarketingDavid Spark
  This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get ...
  Content, Content Marketing, Content Strategy, Marketing Budgets
• Three Strategic Marketing and Sales Mistakes to Avoid in 2017Brian Fravel
  2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Print Collateral, Sales
• #SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This WeekChristian Neri
  Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Retail Marketing, Small Business, SMS, Snapchat, Social Media, SocialSkim, Videos, YouTube
• Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]Ayaz Nanji
  Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.
  Advertising, Content, Research Summaries, Survey Data