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• Google Algorithm Updates: What You Need to Know About Fred [Infographic]Laura Forer
  Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an ...
  Content, Customer Experience, Google, Search Engine Marketing, Search Engines, SEO
• Six Content Creation Tips for Big Results: The Contrarian ApproachDeborah Holstein
  Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but ...
  Content, Content Marketing, Web Content
• How to Create Tons of Good Content: Make Yourself a Content Lord of the RingsJonathan Kranz
  Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content ...
  Career Management, Content, Content Marketing, Copywriting, Hiring Outside Resources, Management, Web Content, Writing
• 50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]Laura Forer
  Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.
  Career Management, Content, Websites
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content, Webinars, Writing
• Marketing Video: 16 Easy Ways to Fail at Content MarketingDavid Spark
  Here's a surprising fact: Just because you're a good writer or video or audio producer doesn't mean you're a good content marketer. Many of us are still making these 16 ...
  Content, Content Marketing, Videos, Web Content, Writing
• #SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This WeekChristian Neri
  Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; ...
  Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter
• Five Popular Infographic Templates (And Why They Work so Well)Payman Taei
  Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, ...
  Content, Content Marketing, Creativity, Data, PowerPoint, Web Content
• Marketing Video: Three Quick Tips to Becoming a Better BloggerShannon Matthews
  Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.
  Blogging, Content, Content Marketing, Inbound Marketing, SEO, Writing
• The Dangers of Being Too Political on Social MediaMike Allton
  A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have ...
  Career Management, Content, Obama, Social Media, Trump
• Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing StrategyJawad Khan
  Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses ...
  Content, Content Marketing, Content Strategy, Facebook, Social Media, Videos
• #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This WeekChristian Neri
  Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, Television, TV, Videos, YouTube
• The Content Trap: When Content Becomes a Commodity (And Three Ways to Break Free)Aaron Dun
  Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a ...
  Content, Content Marketing, Content Strategy, Interactive Marketing
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content
• Content Marketing Stats and Trends in 2017 [Infographic]Laura Forer
  How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Email, Email Marketing, Marketing Budgets, Marketing Strategy, Social Media
• #SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This WeekChristian Neri
  This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Snapchat, Social Media, SocialSkim, Television, TV, Twitter
• Why a Global Content Model Makes Sense in Today's Market [Infographic]Laura Forer
  Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce ...
  Content, Content Marketing, Content Strategy, Customer Communications, International Marketing, Web Content, Writing
• How to Master Live-Video Marketing: A Handy GuideAleh Barysevich
  It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and ...
  Content, Content Marketing, Content Strategy, Customer Relationships, Engagement, Marketing Strategy, Videos
• Six Digital Marketing Trends to Budget for Today [Infographic]Laura Forer
  With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for.
  Content, Content Marketing, Data, Marketing Automation, Marketing Budgets, Marketing Strategy, SMS, Videos