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• The Science Behind the Most Popular Infographics [Infographic]Verónica Jarski
  Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
  Content, Content Marketing, Content Strategy, Customer Engagement, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter
• Kill These 12 Content Marketing Software Bugs (It's Not What You Think)Ernest Nicastro
  These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
  Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)Alyssa Drury
  Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Content Strategy, CRM, Marketing Automation, Marketing Strategy, Presentations, Print Collateral, Sales, Web Content
• #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's RoundupChristian Neri
  This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content
• The Content Preferences of Nonprofit DonorsAyaz Nanji
  Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
  Content, Content Marketing, Content Strategy, Nonprofits, Research Summaries, Survey Data
• Four Steps for a Successful Multilingual Marketing CampaignCaitlin Nicholson
  To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  Content, Content Strategy, Hiring Outside Resources, International Marketing, Local Marketing, Marketing Strategy
• Four Scrappy Content Marketing HacksNick Westergaard
  These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Small Business, User-Generated Content, White Papers, Writing
• Four Kinds of Periscope Broadcasts You Should Be CreatingAshley Faus
  If you've been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it.
  Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Social Media
• How to Create Content Ideas for New Clients [Infographic]Verónica Jarski
  Creating content for a brand-new client can be challenging at times. The following infographic can make the process easier by guiding you through five crucial steps of planning and creating ...
  Content, Content Marketing, Content Strategy, Copywriting, Customer Relationships, Marketing Strategy
• Content Marketing Production: Creative Solutions Few B2B Marketers Know How to DeployTodd Ebert
  B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  B2B Marketing, Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Writing
• 2016 Webinar Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
  Benchmarking, Content, Content Marketing, Research Summaries, Webinars
• Beware of Unsafe User-Generated Content [Infographic]Verónica Jarski
  Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
  Brand Awareness, Brand Management, Branding, Content, Customer Behavior, Customer Relationships
• #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's RoundupChristian Neri
  This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ...
  Advertising, Content, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• A Primer for Getting Ahead With Long-Tail KeywordsSarika Periwal
  Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  Advertising, Content, E-Commerce, Google, Keywords, PPC Campaigns, Search Engine Marketing, SEO, Websites
• How to Make Public Relations Drive SEOBrian Bennett
  PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  Content, Inbound Marketing, Integrated Marketing, Marketing Strategy, Public Relations, SEO
• Seven Common Blogging Mistakes to Avoid [Infographic]Verónica Jarski
  Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Media, Websites, Writing
• The 10 Most Common Phrases in Viral HeadlinesAyaz Nanji
  Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random ...
  Content, Copywriting, Research Summaries, Social Media, Social Networking, Writing
• Why You Should Align Your Ads to Your Customers' ActivitiesManish Patel
  Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.
  Ad Copy, Advertising, Content, Customer Engagement, Sales, Sales and Advertising
• Seven Tips for Improving Your Content Marketing With Scannable Web ContentBrian Sutter, Kim Keller
  Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Writing
• The Write Stuff: Is High-Quality Content More Effective?Ayaz Nanji
  Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?
  Content, Content Marketing, Content Strategy, Copywriting, Research, Research Summaries, Writing