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• Four Ways to Stop Your Infographic From Being a Total FlopRebecca Joyner
  Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
  Content, Content Marketing, Inbound Marketing, Lead Generation, Public Relations, Social Media
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• B2B Buyers' Favorite Content Types and ChannelsAyaz Nanji
  The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Interactive Personalized Video Has Killed One-Size-Fits-All MarketingDavid Schwartz
  RIP, one-size-fits-all marketing. You're just not effective anymore. But interactive personalized video is. This immersive, tailored, real-time communication tool drives results and boosts customer engagement.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Videos
• How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any IndustryRogelio Rodriguez
  Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Personas, Writing
• Content Marketing and Social Media Benchmarks for BrandsAyaz Nanji
  Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Five Twitter Mantras: How Not to Be Unenlightened on Social MediaEd Morgan
  Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. ...
  Brand Positioning, Content, Digital Marketing, Engagement, Positioning, Social Media, Twitter, Web Content
• How to Gain Credibility Among Millennials: Three Quick Show-and-Tell TipsMatt Langie
  Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their ...
  Content, Customer Behavior, Customer Relationships, E-Commerce, Engagement, Experiential Marketing, Millennials
• How to Get More Organic Traffic to Your ContentNick Chowdrey
  You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of ...
  Advertising, Content, Content Marketing, Content Strategy, Search Engine Marketing, SEO, Social Media
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'Ayelet Weisz
  How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be ...
  Advertising, B2C, Branding, Content, Content Strategy, Customer Engagement, Videos
• A Four-Step Process for Creating Compelling Content for Your AudienceScott Sims
  Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...
  Blogging, Blogging Strategy, Content, Content Strategy, Web Content, Writing
• How to Get More Product ReviewsJodie Pride
  Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive ...
  Content, E-Commerce, Retail Marketing, Testimonials, User-Generated Content
• Four Major Reasons You Should Hire a CopywriterJim Compton-Hall
  Cranking out copy that doesn't hit the mark? Struggling to put your thoughts on paper? Maybe it's time to hire a copywriter.
  Content, Copywriting, Web Content, Writing
• Nine Things Every Successful Content Strategist UnderstandsMicah Pratt
  If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
  Career Management, Content, Content Marketing, Content Strategy, ROI, Search Engine Marketing, SEO
• How to Crowdsource Your Content Creation IdeasKelsey Raymond
  You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...
  Collaboration, Content, Content Strategy, Public Relations, Web Content, Writing
• Memorable Moments Enrich Customer RelationshipsDavid Trice
  Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Strategy
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Endorsements, Reviews, and Astroturfing: New FTC Guidance for MarketersKarl Kronenberger
  In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in ...
  Advertising, Blogging, Blogging Strategy, Content, Facebook, Marketing Strategy, Social Media, Testimonials, Twitter, User-Generated Content