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• Top 5 Ways Consumer-Generated Content Is Amazing for SEOMichael DeHaven
  The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
  Content, Keywords, Retail Marketing, Search Engine Marketing, SEO, User-Generated Content
• Four Content Marketing Investments to Make This YearMatt Cooper
  As the new year gets under way, consider making the following investments in content marketing. They'll help you stay ahead of the competition by scaling your content efforts, optimizing them, ...
  Content, Content Marketing, Content Strategy, Marketing Analytics, Marketing Strategy
• Five Reasons Interactive Content Drives EngagementAnna Talerico
  Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, Marketing Strategy
• Seven Tips for Generating Social Content Through InfluencersJessica King
  Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  Advertising, Blogging, Content, Content Strategy, Influencer Marketing, Social Media, Vine
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• Use More GIFs to Boost Customer Engagement This YearMarissa Aydlett
  GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• Content Marketing Predictions for 2016 [Infographic]Verónica Jarski
  Peek into the content marketing crystal ball and see what industry experts predict for the new year.
  Content, Content Marketing, Content Strategy, Marketing Budgets, Thought Leadership, Videos
• Five Tips for Creating and Using a Great Event HashtagSarah Lang
  When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that ...
  Conferences, Content, Social Media, Tradeshows/Events, Word-of-Mouth
• The Four Critical Steps You Need to Master Content ScienceGary Skidmore
  The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but ...
  Content, Content Marketing, Data, Inbound Marketing, Research, Sales
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting
• How to Create a Blog Persona to Make Your Content Consistently RelevantTim Matthews
  To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
  Blogging, Blogging Strategy, Content, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Personas
• 10 Rapid-Fire Tips for Writing 2,500 Words per HourMark Messick
  Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
  Career Management, Content, Copywriting, Web Content, Writing
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• How Consumers Perceive Native AdvertisingAyaz Nanji
  Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
  Advertising, Content, Content Marketing, Native Advertising, Research Summaries, Survey Data
• Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
  To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
  Advertising, Campaign Management, Content, Content Strategy, Marketing Strategy, Millennials, Mobile Marketing
• Reach Emerging Markets During Major Global Sporting EventsMarco Veremis
  Planning to launch in developing markets? Consider planning it to coincide with a large-scale sporting event.
  Advertising, Content, Content Marketing, Content Strategy, Customer Insight, High-Tech Marketing
• The State of Social Media Marketing [Infographic]Verónica Jarski
  Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media ...
  Blogging, Content, Customer Engagement, Facebook, Instagram, Marketing Budgets, Mobile Marketing, Social Media, Twitter