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• Five Steps for Getting Interviews With InfluencersCheryl Woodhouse
  Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your ...
  Content, Content Marketing, Content Strategy, Podcasting, Public Relations, Thought Leadership, Web Content
• Five Ways Successful Brands Unsell to and Instead Woo CustomersWolfgang Schaefer, JP Kuehlwein
  Have a brand and want to charge a premium? Then you better stop selling to your customers and start wooing them instead. Here's a look at five ways brands ...
  Brand Management, Brand Positioning, Branding, Content, Marketing Strategy, Product Management, Product Marketing
• Three Key Differences Between A/B-Testing and Multivariate-TestingAlp Mimaroglu
  Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways ...
  Content, Measurement, Testing, Website Design, Websites
• How Much Do Online Influencers Charge to Post About Brands?Ayaz Nanji
  Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
  Content, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Five Buzzworthy SEO Trends You Must Know About for 2016Aleh Barysevich
  Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be ...
  Advertising, Content, Content Marketing, Content Strategy, Google, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• Three Future-Proof Tactics for Mobile App MarketersIna Toncheva
  Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for ...
  Advertising, Content, Google, Links, Mobile Marketing, Search Engine Marketing
• How Do You Compare With Serious Business Bloggers? [Infographic]Barry Feldman
  Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Writing
• Book Marketing Basics: Advice for AuthorsMegan Morrison
  Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing ...
  Advertising, Content, Marketing Strategy, Public Relations, Writing
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!Natalie Black
  Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you ...
  Career Management, Content, Content Marketing, Management, Marketing Strategy, Social Media, Social Networking, Thought Leadership
• Seven Reasons to Use Print Marketing to Win More BusinessJames Trotter
  Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
  Advertising, Content, Customer Engagement, Marketing Strategy, Print Collateral
• Create Snackable Content for Your Mobile Customers [Infographic]Verónica Jarski
  Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
  Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Writing
• How to Create and Document a Content Marketing Strategy in Eight StepsJennifer Smoldt
  Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• How to Be a Better Marketer in the Era of Ad-Blocking TechnologyAdam Phillips
  The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
  Advertising, Content, Customer Behavior, Personalization, Targeting
• How B2B Marketers Are Using Digital VideoAyaz Nanji
  Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.
  B2B Marketing, Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• Five Questions to Help You Decide Whether Programmatic TV Is Right for Your BrandJohn Holmes
  Programmatic TV works—but only for the right brands. To help you determine whether your brand is right for it, ask yourself the following questions.
  Advertising, Consumer Electronics, Content, Customer Engagement, High-Tech Marketing, Marketing Strategy, Television
• Six Nifty Content-Suggestion Tools for Social Media MarketingVasudha Veeranna
  Sharing great content, particularly via social media, as part of your content marketing can seem like an uphill task. Use these six tools to keep your social media pages buzzing ...
  Blogging, Content, Content Marketing, Social Media, Web Content
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• How to Create a Post-Lead Content Marketing StrategyChanin Ballance
  To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion.
  Collaboration, Content, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales