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• #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping HabitsStacy DeBroff
  E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
  B2C, Content, E-Commerce, Retail Marketing, Smartphones, User-Generated Content
• Do Millennials Pay for News Content?Ayaz Nanji
  Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
  Content, Customer Behavior, Millennials, Research Summaries, Survey Data
• Three Tips for Successful User-Generated Content CampaignsAmish Tolia
  For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  Content, Content Marketing, Content Strategy, Engagement, Facebook, Gamification, Instagram, Social Media, User-Generated Content
• How to Repurpose Your Content Correctly [Infographic]Verónica Jarski
  Extend the life and reach of your content by repurposing it in various engaging ways.
  Content, Content Marketing, Content Strategy, Facebook, Marketing Strategy, Podcasting, SlideShare, Social Media, Twitter, Web Content, Writing
• Use 'Interest Data' to Ignite Your MarketingAndrew Davies
  Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies.
  Content, Content Marketing, Customer Behavior, Customer Service, Data, Digital Marketing, Marketing Strategy, Sales
• How to Use 'Story-Selling' and Modular Content to Drive SalesMelissa Andrews
  Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Nurturing, Print Collateral, Sales, Writing
• How to Optimize Your Content Repository to Align Sales and MarketingDaniel Rodriguez
  Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
  Content, Content Strategy, Print Collateral, Sales
• 10 Common Myths About Content CurationTasia Gonsalves-Barriero
  Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it—and put it into practice? Maybe in part because myths about it still ...
  Content, Content Marketing, Content Strategy
• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam
• Five Big Fat Lies About SMS Marketing That You Probably BelieveKrissy DeAngelis
  What you typically hear, read, or see about SMS marketing is far from the truth. So, let's take a look at the circulating rumors—and quash them right now.
  Consumer Electronics, Content, Mobile Marketing, Smartphones, SMS
• How Businesses Discover and Purchase Marketing TechnologiesAyaz Nanji
  How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in the United States.
  Content, Customer Behavior, Marketing Strategy, Research Summaries, Technology, Word-of-Mouth
• Your Great Content Doesn't Matter If It Isn't Reaching the Right AudiencesJoanna Madej
  All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.
  Content, Content Marketing, Content Strategy, Customer Engagement, Demographics, Marketing Strategy, Measurement, Metrics
• Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]Verónica Jarski
  Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.
  Content, Customer Evangelists, Email, Email Marketing, Marketing Automation, Marketing Strategy
• Landing Page Design: Seven Tested Ways to Improve ConversionAlp Mimaroglu
  There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
  Content, Email, Landing Pages, Web Content, Website Design, Websites, Writing
• Walking the Content Tightrope: How to Create Content That Is Shareable and Trustworthy [Infographic]Verónica Jarski
  Content creation means engaging in a balancing act—walking a tightrope between content that's trustworthy and content that's shareable. These seven tips can help you keep your balance.
  Content, Content Marketing, Copywriting, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Writing
• #SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's RoundupAngela Natividad
  This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SocialSkim, Twitter, YouTube
• Instagram Turns Five (My, How It's Grown!)Jenn Deering Davis
  Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform.
  Brand Management, Branding, Content, Creativity, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media
• How a Content Strategy Delivered 55% More Sales Leads Each MonthJason Emanis
  How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why ...
  Content, Content Marketing, Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy, Measurement, Metrics, Social Media