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• Arm Your Content Marketing for the New Battlefield [Infographic]Verónica Jarski
  The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Challenges, Social Media, Technology, Web Content
• Do's and Don'ts of Top-of-Funnel MarketingMaribeth Ross
  Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, Technology, Thought Leadership
• #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• Why You Shouldn't Obsess Over Facebook's News FeedMatt Cooper
  Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing ...
  Content, Customer Engagement, Customer Relationships, Facebook, Social Media, Time Management
• Eight Quick Tips to Help You Create High-Quality VideosRob Zaleski
  Are you taking part in a video or filming one? Then you need to make sure you don't blow this big moment. These eight tips can keep you from falling ...
  Content, Creativity, High-Tech Marketing, Marketing Tips, Technology, Videos
• 2016 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their ...
  Advertising, B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Research Summaries
• Five Tips for Brands That Want Success on FacebookJenn Deering Davis
  Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
  Advertising, Content, Customer Engagement, Engagement, Facebook, Social Media
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• Three Steps to Creating an Offer That Gets Leads and SalesLeigh Hankin
  Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  Ad Copy, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Writing
• The New B2B Marketer Has a Heart for Storytelling and a Brain for BusinessJanet Armstrong
  Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
  B2B Marketing, B2B Marketing Forum, Career Management, Content, Creativity, Writing
• How to Stand Tall in a Sea of Social ImagesSarah Matista
  It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed ...
  Branding, Content, Customer Engagement, Engagement, Humor, Social Media, Web Content
• Three Excellent Reasons for Adding Dynamic Content to Your Next EmailChristopher Lester
  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
  Content, Content Marketing, Customer Communications, Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Strategy, Personalization
• A Tempting Selection of Content Marketing Tools: How to Pick the Right OnesSamantha Stone
  As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense ...
  Blogging, Collaboration, Content, Content Marketing, Hiring Outside Resources, Marketing Operations, Measurement, Project Management, Social Analytics, Social Listening, Social Media, Web Content
• #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• 20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
  Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
  Content, Customer Acquisition, Customer Communications, Customer Relationships, Email, Email Marketing, Engagement, Writing
• Three Questions to Help You Decide Whether to Start Using VineJenne Barbour
  The social video platform Vine can be a fantastic branding tool when used well. But first ask yourself these questions to see whether Vine fits in your digital strategy.
  Content, Direct Marketing, Marketing Strategy, Social Media, Videos, Vine
• Nine Checkout Optimization Tips to Reduce Shopping Cart AbandonmentKhalid Saleh
  After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can ...
  B2C, Content, Customer Acquisition, Customer Behavior, Customer Service, E-Commerce, Retail Marketing, Web Copy, Websites
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• 15 Stats to Make You Rethink How You Build Customer Engagement and SalesBrian Rigney
  Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, Mobile Marketing, Sales